Adobe® Auditude® empowers media companies with powerful ad decisioning, seamless ad insertion, and comprehensive syndication capabilities that maximize the value of video wherever it's viewed.
Adobe Auditude now offers turnkey integration with Adobe SiteCatalyst®, a leading web analytics system, allowing for a holistic view across content and ad performance, wherever video is viewed.
The integration between Auditude and SiteCatalyst provides a deeper understanding of content and ad performance to arrive at a single "engagement ROI" metric — data on how engagement translates directly to revenue — and allows for targeting of individual site visitors. Discovery and targeting mechanisms help ensure that video publishers serve relevant and meaningful ads at premium CPMs to high-value visitors. The integration offers automatic alignment and association of Auditude ad data with SiteCatalyst content data, without the need for custom integrations.
From live broadcasts to video on demand (VOD), Adobe Auditude provides premium TV-like commercial breaks supported by robust tools and services to drive the highest volume of advertising demand from direct and indirect sales.
Deliver relevant, targeted advertising with full control over ad quality and sequencing. Viewers get an enjoyable TV-like commercial experience, which attracts investment from major brand advertisers.
An open architecture and interoperability across Internet-enabled devices allow seamless ad insertion across Android™ and iOS devices, set-top boxes, game consoles, and more.
Auditude smoothly integrates into Adobe's end-to-end video technology solution. With compatible technologies from start to finish, Project Primetime is a unified video platform that helps you achieve broadcast audience reach, lower operating costs, and boost revenue from ad sales.
Follow us on Twitter for news, inspiration, tips, and more.