Solutions for publishers
Empowering media companies with a unified solution to maximize the value of premium video — everywhere.
As consumers and advertisers demand more professional video online and on devices, media companies have an unprecedented opportunity to expand the reach of broadcast advertising. Adobe® Auditude® empowers media companies with robust ad serving and optimization capabilities that maximize the value of video content wherever it's viewed.
Generate more revenue
The Auditude video ad platform provides a complete solution built to maximize revenue through the most robust tools and services, driving higher advertising demand.
Enhancing direct sales efforts
For clients already managing a direct sales effort, Auditude virtually provides all the tools and technology for scaling your business. From reporting and insights to innovative ad creative executions, we give you complete control of your ad sales efforts across devices.
Inventory representation
Avoid sales conflicts through inventory packaged by genre and audience across content partners. The Auditude team of online ad sales veterans at Adobe packages premium video inventory for the leading advertising brands at top CPMs.
Monetization partners
Supplement your monetization strategy with an integrated pipeline of advertising revenue ready to drive dollars, now. You control who can purchase your video inventory through indirect channels with built-in inventory demand from ad networks, DSPs, agencies, and trading desks.
Optimization
Give your Ad Ops team the power to drive more revenue with real-time inventory and campaign optimization. Take advantage of real-time campaign, reporting, sales management, inventory forecasting, and other essential tools.
Ad serving and rich media technology
TV-like ad insertion with innovative ad units in live, simulcast, and VOD content across devices. Provide a TV-like experience and drive advertising revenue through dynamic creation of ad pods within live video streams and long-form content.
Reach virtually every device
In this complex market, you need one video monetization partner powerful enough to effectively drive revenue from your premium video, yet flexible enough to accommodate key technology integrations across a wide variety of devices.
One solution for every screen
Monetize your content with one complete video advertising solution for premium video anywhere, including Android™, iOS, tablets, Smart TVs, set-top boxes, game consoles and more.
Monetization partners
Tap into built-in inventory demand from ad networks, DSPs, agencies, and trading desks with flexible control of in-direct revenue channels.
Actionable analytics
Maximize revenue channels with real-time campaign reporting, sales management, inventory forecasting, and other essential tools.
Simplify workflows
As a complete solution, Adobe Auditude provides a comprehensive set of tools to manage and monetize your premium video through a single workflow.
One ad for every screen
Seamlessly launch a single campaign across devices with consolidated reporting.
Advanced targeting
Deliver the highest yielding campaigns to the right user against the right content on the right device with advanced targeting controls.
Multi-seller management
Control allocation of inventory between multiple sales teams help increase revenue and CPMs.
Auto-optimization
Auto-optimize ad creative based on performance.
Consolidated reporting
Analyze inventory availability and performance by content, campaign, placement, device, and geography.
Enhance ad experiences
Delivering a TV-like, high-quality advertising experience is essential for maintaining viewer loyalty over time. The Auditude video advertising technology puts you in control of creating an enjoyable, relevant, and highly engaging ad experience.
Premium ads
Command premium advertising rates with innovative ad executions and TV-like ad insertion within live, simulcast, and on-demand video.
Relevant delivery
Control ad load by content, context, user, channel, category, or device to deliver optimal revenue and user experience.
Quality experience
Provide a high level of control over ad quality and viewer experience.
Sequence control
Storyboard the sequence and timing of your ads for complete ad experience management.
Viewer engagement
Increase viewer retention and engagement through new, premium ad formats.
Advertisers
Learn more about targeted premium video inventory for live, on-demand, and full episode content.
