Business Catalyst / Features

Save time, preserve consistency, and avoid duplication. Choose page elements for a basic template to wrap your pages, and then layer on built-in modules with a few clicks.

Enjoy SEO features out of the box, with 301 redirects, search engine–friendly URLs, customizable metatags, and integration with Google Webmaster Tools.

Use an intuitive, powerful in-context editing tool to browse your website just as a visitor would through a web browser, and then point and click to edit content in real time.

Customize the look and feel of your site across a growing range of phone and tablet devices. Assign desktop, tablet, and phone variations using HTML5, CSS3, and jQuery.

Keep an eye on business performance wherever you are. An Admin Console for tablets provides HTML5 charts for reports and iPad support for the WYSIWYG editor.

Stop manually adding detection code for the latest devices. Easily render mobile-optimized content based on your visitor's device type using a simple system tag.

Sell products or services, complete with inventory management, product attributes, and shipping dimensions. Upload and charge for eProducts and limit download allocation.

Maintain a history of orders or offer loyalty bonuses to repeat purchasers. Every order is linked to a unique customer record in the built-in CRM database.

Help boost profits and deliver better bottom-line results with powerful sales tools such as discount codes, gift vouchers, referral tracking, and affiliate programs.

Make your online store setup a truly turnkey experience. Business Catalyst integrates with a global range of payment gateways and shipping providers.

Sell products with built-in recurrence, if your payment gateway supports it. This helps you easily sell ongoing subscription services.

Use the QuickBooks Web Connector (version 5 or later) to easily sync your Business Catalyst orders with QuickBooks.

Easily migrate your existing database using a simple spreadsheet format. A powerful export tool provides an easy, reliable database backup.

Rapidly build and deploy web forms — from basic contact forms to customer surveys. Just select the fields you want, and then drag and drop to arrange the order — no coding needed.

Capture various customer actions automatically — from web form submissions to online store orders. Filter, search, and manage leads with just a few clicks.

Get a real-time view of your customer activity. Online store orders, blog comments, forum posts, and more are tracked and listed to keep you informed.

Manage customer contact details, past web form submissions, e-commerce orders, zone subscriptions, email subscriptions, and more all from your centralized Admin Console.

Automate business processes with multistep workflows that track and verify transactions, escalate issues when needed, and help you respond to customers faster.

Create detailed reports based on defined criteria, such as case submitted or time spent in your online store. Easily export data in a range of formats for analysis offline.

Invent unlimited campaigns and send as many newsletters as you like. The number of newsletters included each month varies depending on plan level. See the subscriptions buying guide for more details

Automate a series of newsletters to send over a matter of days or months, based on the customer's subscription date or an important date such as the customer's birthday.

Tap into a built-in CRM database for targeted marketing lists based on past orders, web form responses, and more. Create lists manually or import lists from other applications.

Track customer actions after click-through to measure the true effectiveness of your email campaigns — in addition to tracking open and click-through rates.

Choose from a range of hundreds of professional email templates. A simple wizard makes it easy to select a list and send the campaign to your customer base.

Help visitors find what they’re looking for faster with customized search engines. Just point and click to populate custom search modules and add them to any page.

Upload images to a gallery folder and insert the module on a page. Bring your photo galleries to life with interactive lightbox effects and intuitive navigation for visitors.

Rotate advertisements in HTML, SWF, or an image format, and then track impressions and click-throughs to measure ROI.

Turn your website into a 24-hour self-service center — helping save valuable time answering customer emails. Post recent news items, press releases, and questions to drive traffic.

Easily collect bookings for a seminar, concert, or event. Provide online booking forms, collect payments, set capacity limits, and automate follow-up emails.

Keep menus consistent. Point and click to add items to dynamic menus for a page or template. Every time you add a new item, it's instantly visible on the website.

Build powerful web applications with the Business Catalyst web apps framework. Point and click to define mini-databases and allow users to add new items intuitively.

Track top-performing pages, most popular online products, order volume, and more. You get everything you need to monitor, measure, and analyze performance.

Forget manually adding complex tracking codes to each individual page. Take advantage of a range of powerful reporting tools, built in and ready to go.

Access key metrics, charts, and a live feed of customer activity every time you log in to keep your finger on the pulse of your business.

Easily set up custom e-commerce and customer reports for anytime access. Drill down into your business performance data or export it to Excel, PDF, and CSV formats.

Add your own custom domain name to your Business Catalyst site, and receive a DNS management service for managing your records with Adobe.

Rest easy with hosting from Adobe. Business Catalyst is a completely hosted and managed platform that includes reliable hosting for your site and file assets.

Set up and manage multiple email accounts from within the Admin Console. The email service supports both IMAP and POP3 protocols and a webmail interface for on-the-go access.