Adobe Shockwave Player
Macromedia Director content on the web (referred to as Shockwave content) is viewed using the Shockwave Player, a free, easily accessible, and widely distributed web technology. Shockwave Player enables developers to provide media-rich web content regardless of Internet connection speed—and ensures that content is viewed with identical performance and features on both Microsoft Windows and Apple Macintosh operating systems, and on browsers including Microsoft Internet Explorer, Netscape Navigator, and AOL. Shockwave Player is one of the most widely deployed Internet technologies. Currently, over 300 million users have Shockwave Player installed, and over 300,000 people install Shockwave Player daily.
Multiple Medium Deployment:
- Web (63% immediate viewership with Shockwave Player)
- CD/DVD-ROM
- Kiosks
Media-Rich:
- Multiple video/audio formats
- 3D
Extensible Architecture:
- Extend developer tools
- Runtime effects/features
Macromedia Flash Player
As the standard rich client for Internet content and applications, the Macromedia Flash Player ensures all Macromedia Flash (SWF) content is viewable and accessible consistently and across the broadest range of platforms, browsers, and devices. The Macromedia Flash Player continues to be distributed with every major partner—including Microsoft and AOL—to bring rich content and applications immediately to over 414 million people worldwide.
Ubiquitous Playback Medium:
- 98% immediate viewership
- Bundled with leading browsers and operating systems (Microsoft Windows XP, Apple Mac OS X, Microsoft Internet Explorer, Netscape 7)
- Device playback (set-tops, handhelds, Pocket PC)
Positive User Experience (UXP):
- Fast-loading
- Lightweight player
- Consistent playback across platforms and devices
Web Standard:
- Open file format
