Interactive advertising
Online advertising presents a unique challenge — communicate your marketing message while still presenting engaging experiences to the widest possible audience. The ubiquity of the Adobe® Flash® Player runtime — installed on more than 450 million mobile devices and 98% of Internet-connected personal computers — helps ensure that rich-media ads can be viewed by virtually anyone on any platform. The Flash Media Server family lets you leverage the power of high-definition video, high-fidelity audio, and cutting-edge interaction, along with robust scalability and accurate tracking and analytics. With Flash Media Server, you can rest assured that you are monetizing your impressions — anytime, anywhere, and through any medium.
Use cases:
Hot Spots
A high-end fashion designer is introducing a new collection. To promote it, the designer hires a creative agency to produce a short film featuring the various pieces. Using Flash authoring software, the agency creates hotspots over these items as they appear in the film, providing additional details and live links to purchase each item from the online catalog. For playback, it develops a video player widget that can be shared and embedded on other websites, enhancing the viral appeal of the film and increasing sales of the new items. Video files are encoded into a Flash Player compatible format and hotspot information is added as cue points in Adobe Media Encoder. Flash Media Interactive Server delivers the streams and logs user interaction.
- DEVELOP: Flash Professional or Flash Builder, with player built on Open Source Media Framework
- ENCODE: Adobe Media Encoder
- STREAM: Flash Media Interactive Server
- DELIVER: Flash Player in the browser
Promotional Games
A company produces a game that allows players to fight with a character from an animated television series. Using augmented reality, motion detection, and webcam access in the Flash Player, the developers can enable realistic-looking hand-to-hand combat, right in the browser. As an added feature available to registered users (who share their contact information), the video can be recorded — complete with the animated character embedded in the video — and played back or downloaded to the player's computer. Geo-targeted in-stream and banner advertising can be integrated into the application to provide income. Flash Media Enterprise Server enables recording and playback of the webcam video, along with geo-targeting and deep logging and analytics. Delivery in the ubiquitous Flash Player ensures that players can play the game and enjoy full webcam access and interactivity, without any additional plug-in downloads.
- DEVELOP: Flash Professional or Flash Builder, with player built on Open Source Media Framework
- ENCODE: Flash Player via webcam
- STREAM + RECORD: Flash Media Interactive Server or Flash Media Enterprise Server
- DELIVER: Flash Player in the browser
FLASH MEDIA SERVER PRODUCTS
TOOLS AND RESOURCES
- Partners
- Developer Center
- Flash Media Server User Group
- Support
- Flash Media Developer Server download
Product updates
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