Adobe InDesign CS4 Server

Responsive Solutions

Responsive Solutions is a world leader in developing web-to-print and online marketing automation systems. The company's mission is to deliver solutions that help print service providers, marketing service providers, and corporate marketing departments automate workflows, gain new customers, and offer new revenue-generating services. Responsive Solutions' customers include a Fortune 500 financial services firm, a global technology manufacturer, and one of North America's largest yearbook printers, among many others.

The Responsive Solutions CUSTOMER+ Marketing Resource Center enables these providers to assume the lead role in servicing their customers' corporate, event, direct marketing, and promotional requirements, both domestically and internationally. The system is deployed as a corporate-branded, self-service web portal with user self-registration, search and browse, document customization using Adobe® InDesign® Server software, and an integrated shopping cart for a complete online ordering experience.

Adobe InDesign Server provides the core engine for composing individualized stationery and custom collateral, and for merging direct marketing materials with lists inside the CUSTOMER+ Marketing Resource Center. InDesign Server is combined with Adobe Flex® software in the Responsive Solutions DYNAMIC LAYOUT+ module to deliver a fast browser and platform-neutral document editing and layout environment.

Field marketing, sales resources, and distribution partners can customize documents and promotional materials, merge lists into personalized mail and e-mail, and use wizards to convert high-resolution images to a range of formats for presentations and advertisements. The portal is integrated with the service provider's print production, shipping, inventory, and warehouse management systems for a streamlined back-end print and fulfillment process. The platform readily exchanges information with management information and accounting systems through web services, enabling the service provider to leverage related software investments.

"The Responsive Solutions CUSTOMER+ Marketing Resource Center and Adobe InDesign Server enable our customers to manage the global production and fulfillment of a wide range of marketing materials from a central location, effectively protecting their customers' corporate brand image while improving speed and flexibility."
Greg Shambo, vice president, Sales and Marketing, Responsive Solutions