Organic search data integration
- Collect paid and organic impression, click, revenue, and rank data for critical terms.
- Gather rank data from key competitors.
- Create bid algorithms based on organic search activity.
Powerful automation functionality
- Pause and restart keywords based on inventory availability.
- Adjust bids based on business metrics across engines.
- Automatically create keywords, descriptions, and URLs based on fee.
Integrated ad site links
- Extend depth of ads by including up to four links.
- Increase conversion with more relevant landing pages.
Streamlined user interface to simplify daily management
- Use advanced filters to locate keyword sets based on specific criteria.
- Find and replace key ad content easily within the user interface.
- Adjust bids to similar keyword sets based on percentage or actual amount.
Comprehensive search activity data and keyword suggestions
- Query data from all search engines in Adobe SearchCenter+.
- Search internal site for activity.
- Easily expand keyword lists and develop negative.
Custom reporting and dashboards
- Prebuilt and user-definable metrics and reports.
- User-defined conversion metrics.
- Automated executive-ready reports and dashboards.
Attribution modeling
- View cross-channel traffic and conversion activity.
- Understand how multiple channels are impacting conversions.
- Choose from multiple models to meet business criteria.
Custom groups by keyword, ad, or placement
- Easily create keyword sets based on business needs.
- Manage and report against promotions, brands, products, and so on.
- Define groups based on ad placement, content areas, or engines.
Integrated help and community
- Take advantage of Adobe ClientCare and live chat.
- Participate in community discussion groups.
- Make use of training videos, case studies, and white papers.