Adobe SiteCatalyst

Real-time, high-performance analytics and reporting

Adobe® SiteCatalyst® provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. It helps them quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns.

Digital marketing challenges

Organizations are constantly challenged to meet the dynamic demands of an online business. For most, digital channels represent a growing percentage of overall sales, whether directly through the site, on mobile devices, or via social media.

Solution

Adobe SiteCatalyst is the industry-leading solution that addresses these challenges by providing digital marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

Resources

Meet the first four-badge Facebook Preferred Marketing Developer: Adobe

Let us help you create social experiences that stand out from the crowd
Learn more ›

SiteCatalyst product tour: Learn how SiteCatalyst helps marketers gain insight from video, mobile, and social.
Watch the video ›

Success story: See how NBC Universal gains insights into social media and audience behavior.

Read the story ›

Optimized video performance
Access in-depth data on individual videos, comparisons between videos, video ad reporting, and which sections of videos are most engaging.
Interactive video reporting
Access a prebuilt set of reports summarizing key video-related metrics in a dashboard-like view with interactive, clickable charts and graphs.
Ability to view video impact on marketing channels and content consumption
See the impact of video across all marketing channels and by defined audience segments.Video reports are tightly integrated with all site performance metrics.
Optimized video advertising
Find sweet spots for ad placement by seeing the most viewed video sections.
Measurement of video popularity
Follow video use across 90% of all video sharing sites to understand the impact and effectiveness of viral video campaigns so you can better monetize online videos. SiteCatalyst video measurement integrates easily with industry-leading video players such as Adobe Flash® Player software, OSMF, Brightcove, JavaScript, and Silverlight.
Live video reporting
Measure and monitor live video events without having a predetermined length of the event.