Adobe Social / Social media management

Managing a presence on Facebook, Twitter, Google+, and other social networks can be complicated and time consuming, especially if you're supporting multiple brands, regions, or languages. Adobe® Social lets you publish content across your entire social network quickly and easily — so you can control exactly how targeted you want to be. You can even create and launch your own custom Facebook apps, or use the library of templates to quickly deploy promotions, contests, and questionnaires.

Adobe Social gives you real-time insights about what's creating buzz with fans and influencers. Use the information to improve the effectiveness of existing campaigns or develop new ones. And, with a few clicks, you can create settings that automatically turn the posts that spark the most engagement into Facebook Sponsored Stories, so you get them in front of more of the right people right away.

What's the best time of day to tweet? Who are your most influential followers? What path do your customers follow between first click and final purchase? Adobe Social gives you the analysis you need to know which actions have the greatest impact with your audience — and your bottom line. So you can make data-based decisions, not just about your social media, but about your broader marketing program.

Things move fast in social media. Listening to conversations and staying on top of trends and issues within your communities is the key to making sure good news goes viral, and problem-solving happens quickly. Use Adobe Social to identify the important voices and critical threads within your community, keep your followers informed, create transparency, and promote your brand personality.

Small companies and global brands have different requirements for their social media plan. Some organizations need a broad, diverse, and active social presence, while others may have a narrower focus with defined roles and permissions. Is your access strictly internal, or do you need to allow external agencies to contribute to your social presence? With Adobe Social, you can tailor administration and permissions to balance your needs for control so you can stay globally consistent, but locally relevant.

Considering how quickly the world of social media can change, it pays to have a guide. Our consultants can help you with every aspect of social, from getting you up and running and training your team to giving you a deeper dive into strategies and best practices. We can even partner with you on creative execution. Just let us know how we can help.