Data collection and processing
- Comprehensive data sourcing, including all publicly available data from Facebook; the full Twitter fire hose; millions of blogs, forums, and message boards; and countless other social networks.
- Enterprise-class data management platform currently processing more than one trillion transactions per quarter that is scalable with the rapid growth of social media data.
- Smart processing that removes spam and duplicates and filters data so that all you see is what is relevant to your business.
- Industry-leading sentiment analysis with support for advanced text analytics and several languages, including French, German, Portuguese, and Spanish.
- Standard 25-month data archiving for historical benchmarking and compliance.
- Real-time data feed that is easily filterable by user, sentiment, platform, date, keyword, and potential audience.
Social network and application tracking
- Codeless integration of engagement-level social media analytics data from Facebook, Twitter, and other major social networking profiles with just a few clicks.
- Ability to track how engagement on social networks drives conversion on your website or other platform.
- Ability to increase actionable insights with previously unavailable metrics like revenue per fan, conversions per "like," visitors per mention, and revenue per app interaction.
Drag-and-drop dashboard design
- Go from insight to action quickly and easily with a customizable, drag-and-drop dashboard design.
- Set up customizable, user-specific alerts that keep teams informed and poised to act on opportunities and threats in real time.
Reporting
- View how social conversations influence business performance and how business efforts drive referrals and conversions, and leverage insights to inform multichannel campaign strategies and more effective marketing across all channels.
- Easily export reports and data in a variety of formats for additional analysis. Schedule reports to be sent at any interval, including weekly, daily, and hourly.
- Take advantage of reports built with the marketer in mind. Built-in reports include:
- Key voices — Identify the key voices related to your brand and competitors. Understand their effective reach, attitudes, and potential to influence your business.
- Share of voice — Discover the conversations that matter most to you and your customers to inform campaign strategy, effective marketing investments, and messaging.
- Social platforms and top keywords — Identify the relevant and meaningful volume of conversations online and the topics and themes discussed most frequently. Use this insight to inform engagement strategies and media buying decisions.
- Social platform referrers — Evaluate social platforms beyond the number of mentions and sentiment, and understand how they drive referrals, conversions, and revenue.
- Search keyword integration — See how often your top social terms were used to find your website via paid or organic search.
Native integration with multichannel analytics through Adobe SiteCatalyst
- Discover ties between social media, your website, marketing campaigns, and core business KPIs thanks to bidirectional integration of metrics within Adobe SiteCatalyst® and Adobe SocialAnalytics.
- Create and apply reportlets within the SiteCatalyst and Adobe SocialAnalytics dashboards.
