Adobe® Survey combines the qualitative voice of customer data with quantitative behavior to reveal insights into why customers take various actions online. A better understanding of audience sentiment leads to engaging interactions, focused product development, enhanced brand perceptions, and loyal customer advocates.
Through analytics, organizations can extract tremendous insight from the behavior of online visitors. However, digital marketers and web analysts are unable to ascertain from click-stream analysis alone why certain behavior is happening.
With Adobe Survey, organizations can open a dialogue with their customers in real time, enabling immediate action based on customer responses. The results are engaging and relevant interactions, positive customer sentiment, and significant online optimization.
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Adobe Survey product overview
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