Adobe® Test&Target™ 1:1 is a conversion optimization tool that empowers online marketers to personalize the presentation of content and offers that a visitor may find most relevant — increasing the likelihood of engagement and conversion. With Test&Target 1:1, marketers can automatically target individual site visitors rather than predefined visitor segments.
With large volumes of anonymous online traffic, marketers find it difficult to determine which content or offers are relevant to individuals. Instead, they rely on broader segments or personas, losing out on the opportunity to match offers to individual preferences. In addition, progressing individuals through the conversion funnel requires marketers to present relevant content across multiple online interactions.
Test&Target 1:1 is a leader in personalized targeting, providing a measurable increase in revenue through the ability to target and personalize content to individual online visitors. Its self-learning algorithms minimize the investment required to target individuals with personalized content and offers. Content can be optimized to any key performance indicator, including revenue, conversion, or click-through rate.
Learn more about the privacy practices of Adobe Test&Target 1:1.
