Variable Data Publishing Resource Center
Today's media-rich environment supports a wide array of communications channels, including print, telephone, e-mail, websites, radio, television, and wireless devices. While this mix offers great versatility, it also increases the volume of messages vying for consumers' attention.
To break through the din, marketing and creative professionals are faced with the challenge of producing communication campaigns that deliver relevant, graphically rich information that targets specific recipients in their preferred method of communications. That's a tall order.
Variable Data Publishing (VDP) solutions are meeting this challenge today. Adobe has been driving the technology behind VDP for more than a decade, with industry-standard and advanced VDP workflows and an extended network of VDP solution providers who offer VDP plug-in solutions, composition software, and output systems. Together, we are making a wide range of VDP solutions more accessible and affordable for companies of all sizes.
Adobe created the VDP Resource Center as a central forum for those seeking to create and deliver messages that will stand out and be noticed in an increasingly competitive and diverse media environment. Specifically, the VDP Resource Center:
- Describes VDP campaigns that produce the best results
- Keeps you apprised of emerging VDP trends and technologies
- Helps you evaluate and select the ideal VDP solution for your application
- Presents best-practices case studies by Adobe partners that show how VDP can take your communications to a new level
- Provides downloads of VDP tools and plug-ins for your evaluation and links to locations for their purchase
We invite you to explore each section of the Adobe VDP Resource Center. If you don't find the information you need, we'll gladly address your inquiry individually.
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Highlights
Featured case study: Reynolds DeWalt redefines the rules of engagement
Adobe software helps Reynolds DeWalt break new ground in marketing to its consumers across multiple media. "With Adobe Creative Suite 3, integration among Adobe tools has gotten even better so it's easier for us to move files from one program and one delivery format to another," says Scott Dubois, vice president, Cross-Media Services & Marketing.
Read the full story (PDF, 292K)
Tight for time? Learn online.
Did you know that Adobe offers a broad range of eSeminars and OnDemand seminars online? With access to more than a dozen topics, including VDP, you can take advantage of a world of knowledge from the convenience of your desktop.
Momentum in Print eSeminar series for print professionals
Attend a free eSeminar and learn how Creative Suite 3 Design Premium can help you complete the circle between creativity and print efficiency. Choose from many unique 90-minute sessions designed for print professionals.
Adobe VDP solutions white paper
In this updated whitepaper, learn how a new generation of VDP solutions is helping marketers meet today's communication challenges, and how the new ISO standard, PDF/VT, is shaping the future of VDP workflows.
