Variable Data Publishing Resource Center
Case studies
Why not learn from the most experienced? Adobe is pleased to share the following success stories of best-in-class Variable Data Publishing (VDP) programs implemented by a worldwide network of partners.
Adobe VDP case studies
Copy General
Ken Chaletzky, president of Copy General, introduced Brightdoc — an environmentally friendly e-commerce and on-demand VDP solution — with the goal of transforming Copy General from a commodity printer to a value-added printer. Based on an Adobe® PDF workflow, Brightdoc provides VDP services for charities, nonprofits, businesses, and technology firms.
Reynolds DeWalt redefines the rules of engagement
Adobe software helps Reynolds DeWalt break new ground in marketing to its consumers across multiple media. "With Adobe Creative Suite 3, integration among Adobe tools has gotten even better so it's easier for us to move files from one program and one delivery format to another," says Scott Dubois, vice president, Cross-Media Services & Marketing.
Montage Graphics: Making it personal
Montage Graphics began as a graphic arts service bureau and has evolved into a marketing services firm that offers one-to-one marketing solutions and a one-stop shop for top-notch digital imaging services. The firm relies on Adobe design and web software, and an Adobe PDF workflow, to create and deliver high-impact multichannel VDP campaigns.
Magicomm: Just like magic
This innovative marketing agency uses Adobe web and design software to create multitouch campaigns, personalized websites, and e-commerce solutions that help clients like Xerox, Pantone, Agfa Graphic Systems, and Global Document Solutions achieve their sales goals.
The Document Centre: Distributed literature creation
The Document Centre enables the distributed creation and ordering of literature by building e-literature websites for its customers. Its solution is based on the Creo Web Composition System (WCS), which has an underlying Adobe InDesign® engine. "We create the document templates using Adobe InDesign CS2, and then our customers can personalize them and order from the web portal," says Wendy Wolf, variable data specialist for The Document Centre.
Primary Color: Color me perfect
VDP and marketing automation are Primary Color's business. "VDP is a boon for the print industry because it enables one-to-one messaging, giving print an edge over other media," says Jay Sato, manufacturing technology manager. "That's important because printers now compete not only with each other but also with other media, such as radio, TV, and the web."
Cadmus Communications
Using InDesign CS2 software, Cadmus has a solid foundation for integrating solutions from leading third-party VDP software providers into its services. Combined, the solutions from Adobe and VDP providers enable Cadmus to automatically create highly personalized documents for direct mail and other outreach.
Consolidated Graphics Group
When customers submit VDP jobs to CGG, they upload a database file containing their customer names, custom images, or other personalized content. The online VDP systems that CGG uses are based on Adobe PDF templates. "If customers involve the printer at the design stage, we can provide this type of guidance before the design is created — for example, cautioning them to leave enough room on the page after the paragraph," says Dave Minnick, chief technology officer.
Tucker Printers makes change a constant
Lean how Henrietta, New York–based Tucker Printers has mastered VDP and increased overall production efficiency using Adobe Creative Suite® 2 software. Rick Tatanus, account manager, reports, "VDP technology from Adobe is more viable than ever, and that's making VDP the fastest growing area of our business."
Working Words & Graphics
Gorham, Maine–based Working Words & Graphics is a variable data design and publishing service bureau that maximizes its market and minimizes materials loss with Creative Suite 2 and an Adobe PDF workflow.
Canfield & Tack
Creative Suite and the Adobe Partner Connection program help Canfield & Tack streamline its workflows and offer innovative new services, including VDP. "The Printable Technologies and Adobe workflow is 100% digital and automated," says IT Director Andrew Kappy. "It's amazingly fast and efficient because the applications work together so seamlessly."
Associated Graphics Services uses VDP to help clients boost fundraising
Learn how AGS helped Wesley College increase response rates and gift sizes with customized letters created with Creo DARWIN VI, a plug-in for InDesign CS2.
Tailor-made campaigns by Trekk Cross-Media
At Trekk, creative and graphics professionals work alongside software developers to produce VDP solutions for print and the web using workflows based on Creative Suite 2.
Clemson University: Ahead of the curve
Graphic communications students leave Clemson University ready to take on the production world.
AlphaGraphics embraces innovation
AlphaGraphics reduces preflight by 35% and offers customers strategic VDP capabilities using technologies and software from Adobe.
Padgett Printing: A forerunner in VDP
Padgett Printing tripled its sales and strengthened customer relationships with VDP and digital print offerings.
K/P Corporation: Close to you
This print communications leader utilizes Creative Suite 2 to create streamlined VDP solutions that bring them closer to their customers.
Plug-in partner case studies
Xerox and XMPie: Pantone case study
Leveraging VDP technologies from Xerox and XMPie, Pantone launched a high-impact, multichannel campaign that integrated personalized e-mail, print, and web pages.
Atlas Software: Auto Benelux case study
Auto Benelux is a car dealer in Amstelveen, Holland, that imports and sells Renault cars. Creative firm Eye-D leveraged the power of PrintShop Mail from Atlas Software, an Objectif Lune company, to help Auto Benelux sell a record 20 cars in three weeks.
Read the full story (PDF, 187K)
Atlas Software: Mission Pharmacal case study
Mission Pharmacal, a pharmaceutical company based in San Antonio, Texas, regularly sends out marketing mailings to customers. Using PrintShop Mail, the company raised response rates from 5% to nearly 20%.
Printable Technologies: One-to-one marketing made real
Printable Technologies offers a turnkey, brandable web-to-print solution to customers like Ameriprise Financial.
Read the full story (PDF, 707K)
Printable Technologies: Prisma Graphic case study
Prisma Graphic launched a digital commerce site called DokShop.com. With the help of Printable Technologies and FusionPro Desktop and FusionPro Server, sales have grown more than 25% per year.
Saepio: FLM Graphics case study
FLM used Saepio technology to become much more than a traditional printer for Volvo Cars of North America.
Read the full story (PDF, 186K)
Saepio: HBP case study
HBP integrates Saepio technologies into a value-added solution that drives printing to the company's presses.
Read the full story (PDF, 328K)
Saepio: RT Color case study
RT Color drew on Saepio technology to become a key marketing partner to its customers.
XMPie: Calgary Council of Advanced Technology
Orange Door Communications utilized XMPie VDP solutions to develop a multichannel promotional campaign for an event at the Calgary Council of Advanced Technology. The campaign boosted attendance, resulting in a sold-out event and the biggest turnout in the forum's history.
Read the full story (PDF, 756K)
XMPie: Roger P. Gimbel & Associates — Xerox Corporation Digitally Cool case study
Using XMPie PersonalEffect VDP software, Roger P. Gimbel & Associates created more than 13,000 customized invitations in six languages to drive attendance to a series of 19 Xerox seminars. The campaign attracted 40 to 200 attendees per event, adding 1,600 highly qualified new prospects to the Xerox sales cycle.
Read the full story (PDF, 867K)
XMPie case study: One to One Gulfcoast
One to One Gulfcoast uses an XMPie VDP solution to achieve record fundraising results for an educational nonprofit group.
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XMPie: Charter Bank case study
New Mexico–based Charter Bank wanted to advise customers of its new, expanded services, while positioning itself as a high-quality regional bank. VDP pioneers Trekk Cross-Media and Yoffi Digital Printing used XMPie PersonalEffect to create a highly targeted personalization campaign that generated millions in new business.
Read the full story (PDF, 145K)
XMPie: West Marine case study
Using XMPie PersonalEffect personalization software, West Marine was able to boost holiday sales to record levels with a personalized campaign that motivated 14% of recipients to visit its retail stores.
Print service provider case studies
Creo: CMD Services case study
CMD Services Inc. is a nationally recognized leader in the digital print and order fulfillment industry, specializing in the production, warehousing, and distribution of training, benefits, marketing, and financial materials. Creo and Xerox teamed to provide CMD with a VDP solution that includes DocuColor 2060, Spire Color Server, and Xerox DocuColor iGen3.
EFI case study: Winner of 2006 Best Practices in Digital Print by PODi
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EFI case study: Graphic Printers, Inc. connects with customers
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EFI case study: Sir Speedy blazes new trails in VDP
Sir Speedy opened a new VDP revenue stream with Fiery Ex2000, Fiery FreeForm, and Xerox DocuColor 2045.
Kodak NexPress: John Deere case study
Marketing and communications teams at John Deere cut the cost of annual mailing campaigns by two-thirds and were able to satisfy the strategic goals of three divisions with one cohesive message. This could not have been achieved without the variable data capabilities of digital color printing.
Xerox: Cathedral Corporation case study
A flexible Xerox digital workflow helps Cathedral Corporation improve member services at the UMassFIVE College Federal Credit Union.
Read the full story (PDF, 308K)
Xerox: DST Output case study
DST Output, one of the world's largest providers of business-critical communications, relies on the latest Xerox technology to remain at the forefront of its industry.
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Xerox: Foxfire Printing case study
Foxfire Printing helps retailers move products from shelves to shopping carts with the Xerox DocuColor iGen3 Digital Production Press.
