Variable Data Publishing Resource Center
VDP and creative professionals
VDP solutions for creative professionals
Implementing Variable Data Publishing (VDP) campaigns has never been a more fluid and flexible process than in the integrated design environment of Adobe® Creative Suite® software, with VDP plug-ins provided by software development partners. Adobe and its software development partners offer solutions for both Macintosh and Windows® platforms, providing a complete design environment for print and the web that includes all the necessary tools to execute VDP campaigns.
New business opportunities
If you're a designer, web developer, advertising professional, or manager of a creative process, VDP can add a new dimension to your expertise and increase your value to customers and prospects. With VDP tools in your portfolio, you can offer clients communications programs that deliver higher response rates, yield greater return on investment, and build stronger customer relationships.
Familiar tools
A host of VDP design and publishing tools are available as plug-ins for Adobe InDesign® CS4, Photoshop® CS4 Extended, Illustrator® CS4, Acrobat® 9 Pro, Flash® CS4, and Dreamweaver® CS4, so creative professionals can explore VDP solutions while using a favorite and familiar application and interface. The VDP plug-ins for Creative Suite offer the ease of use, high quality, and reliability you expect from Adobe and its partners.
Benefits of offering VDP solutions
- Differentiate yourself from the competition with a unique, proven, and value-added service.
- Expand your expertise to include a new dimension of communication.
- Position yourself as a long-term, strategic partner.
- Demonstrate a strategy for improving the ROI of marketing campaigns.
- Expand your services by offering VDP-related services, including database management and response tracking.
- Offer customers a more effective way to convey their messages with greater certainty, clarity, and impact.
Flexible collaborations and outcomes
Working with VDP solutions based on open standards helps ensure that flexible partnerships can be formed for the design and publishing elements of a VDP program. Working with VDP plug-ins for Creative Suite, creative professionals have the option of creating one-to-one content that is destined for print, the web, or multichannel campaigns — all from a single design source.
VDP downloads
To download free trial versions of these VDP authoring tools, please fill out this form.
- Atlas PrintShop Mail for Macintosh
- Atlas PrintShop Mail for Windows
- DesignMerge
- Kodak Print On-Demand Solutions (PODS) DARWIN VI for Macintosh
- Printable Technologies FusionPro Desktop for Macintosh
- Printable Technologies FusionPro Desktop for Windows
- XMPie uDirect Classic Windows
- XMPie uDirect Classic Mac
Learn more
Click a company name below for more detail.
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DesignMerge
- DesignMerge Pro
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DirectSmile
- DirectSmile Designer
- DirectSmile Creator Pro
- DirectSmile SE
- DirectSmile Generator
- DirectSmile Production Edition
- DirectSmile Online
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EMC Document Sciences
- xPresso for InDesign
- xPresso for Dreamweaver
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Em Software
- InData
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EskoArtwork
- Variable Data Printing module
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Finite Matters
- PatternStream for Adobe InDesign CS2 and CS3 (desktop)
- PatternStream for Adobe InDesign Server CS2 and CS3
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HP
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Kodak Print On-Demand Solutions (PODS)
- Kodak DARWIN VI Authoring Tool
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Objectif Lune
- PrintShop Mail
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Pageflex
- Pageflex Server with Campaign Manager
- Pageflex Persona Cross Media Suite
- Pageflex Storefront
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Printable Technologies
- FusionPro Desktop
- FusionPro Direct, FusionPro Server, FusionPro Live
- FusionPro Web
- FusionPro Links
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Saepio
- Agilis Marketing Suite
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Sansui
- xPublisha
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XMPie
- uDirect Standard
- uDirect Professional
- PersonalEffect
- uStore
- uImage
- uChart
- Marketplace
If you'd like some additional assistance in selecting the right VDP application for your needs, we'll gladly address your inquiry individually.
