Variable Data Publishing Resource Center
Charter Bank
Charter Bank harnessed the power of one-to-one communications to create targeted announcements for its expanded financial service offerings.
Samples
This variable data direct mail campaign enabled Charter Bank to speak directly to individual members of a target audience with messages, graphics, and special offers that were highly relevant to their financial needs.
Results
The campaign prompted a rapid response — customers began arriving at branch locations with their postcards just two days after they were mailed — and generated an impressive $15 million in new investments and $8 million in new refinances.
In a highly competitive industry, this campaign helped Charter Bank to retain — and better serve — its clients.
