Variable Data Publishing Resource Center

VDP and print service providers

3 designers

The growing number of flexible, reliable Variable Data Publishing (VDP) output systems is making it easier than ever for print service providers to enter the area of one-to-one marketing and personalized print. If you're currently working in an open Adobe® PostScript® or PDF-based production environment, you are ideally positioned to adopt and implement a VDP output system from one of Adobe's digital print solutions partners.

New business opportunities

Today's printers have been working in a highly competitive environment, where price emerges as the primary factor in contract award. Now you can win more lucrative, long-term projects by offering VDP and VDP-related services that are of exceptional value to your clients. In addition to providing VDP print output, you can also offer database development and management, as well as VDP mailing and fulfillment services — with all the savings and convenience of working with a single trusted vendor.

Specific benefits

Differentiate yourself from the competition by delivering unique, personalized, relevant content that delivers impressive results.
Justify a higher per-unit cost for printed materials, based on high response rates and ROI.
Position yourself as a long-term, strategic communications partner.
Build loyal, repeatable business relationships that help lower the cost-of-sales.
Help your customers implement a viable customer relationship marketing program, of which VDP is a key element.
Expand your services by offering VDP-related services, including database management, fulfillment, and response tracking, which will combine to create higher profit margins.
Augment your VDP work with offset print projects — and vice versa.

Increased customer loyalty

VDP is a process that includes strategy as well as implementation, so VDP print providers become an important partner in defining and delivering effective marketing communications campaigns. As a strategic partner, you'll enjoy repeat business and long-term, lucrative customer relationships.

Flexible solutions

VDP print providers can produce a wide range of applications that are utilized by customers in a broad cross section of vertical markets. Whether you're printing personalized billing transactions, customized newsletters, or targeted direct mail campaigns — for large or small clients — you'll have a balanced portfolio of customers and projects that can withstand the dips and slowdowns of any particular market or application.

Key providers of VDP solutions for print service providers

Adobe wants to help you identify the right VDP printing system for your business. To learn more about our partners' offerings, click a company name below.