This customer
self-service application illustrates how Macromedia
products can be used to pre-empt expensive
customer service phone calls, help boost customer
satisfaction, and up-sell customers on new
product offerings.
To present
a simplified view of customer information
in a single interface that is fast, easy and
intuitive to use.
By using
Macromedia Flash
and ColdFusion
Server, the team was able to build a sample
application that integrated with multiple
enterprise systems, pulling both account and
marketing information from those systems and
delivering it to potential customers in a
single client interface.
