Drive competitive differentiation and bottom-line results through powerful digital experiences.
At Macromedia, we understand the pressures banks, securities, and insurance firms face: product commoditization, regulatory pressures, and rising customer expectations. Our technology helps the leading financial services firms differentiate themselves from competitors and build brand loyalty. We also improve operational efficiencies by delivering more effective digital experiences across every channel.
- Increase share of wallet among high-value customers with guided selling
- Raise satisfaction and loyalty with differentiated customer self-service
- Improve operational efficiencies through business process automation, visual business intelligence, compliance certification, and e-learning
Expanded Solutions
Macromedia is now Adobe. See more solutions on the Adobe financial services solutions home.
Macromedia is now Adobe. Learn more ›
Watch the financial services presentation
Learn more about leading financial institutions using Macromedia technologyTechnology That Solves Today’s Business Challenges
Visual Business Intelligence
Present critical information in real time for better, faster decisions.
Visual Business Intelligence Example 
Optimal Payments application ›
Compliance Certification and E-Learning
Mitigate the risk of ever-changing regulatory mandates and lower the cost of training.
Customer Self-Service
Improve transaction completion rates and satisfaction while reducing cost to serve.
White Papers and Trend Articles
Rich Internet Applications Deliver Real ROI (PDF, 423K)
Get real-world examples on how Rich Internet Applications deliver ROI. Learn how Flex and other Macromedia technologies make it even easier to develop Rich Internet Applications.
Guided Selling: Enabling the Next Generation of Online Commerce with Rich Internet Applications (PDF, 2 MB)
This white paper explores how to create great customer experiences for the online channel and addresses how implementing Rich Internet Applications with Macromedia technologies can increase the productivity and profitability of your online commerce channel by increasing conversions, enhancing lift, and reducing abandonment.
A New Sales Tool for Digital Times—Shortening the Sales Cycle with Rapid Online Communication
Download this white paper to learn how rapid online communications can extend your sales team's reach to close more deals faster.
Security and Privacy
Preserving customer trust and managing risk.
Security is a top business challenge for today’s financial services firms. At Macromedia, we provide trusted products that allow our customers to meet this challenge. Trust in Macromedia products comes from our more than 10 years of building software for Internet commerce, our internal Product Security Team that focuses only on customer security, and our use of third-party security experts that reinforce our corporate efforts. Most of all, our secure development process brings this all together so that we – and, more importantly, you – can be confident in the security of our products.
Datasheets
Banking on Macromedia Technology (PDF, 37K)
Learn how Macromedia technology helps leading banks deliver powerful experiences that build loyalty, increase market share and drive revenues.
Macromedia Technology for the Insurance Industry (PDF, 37K)
Learn how leading insurance firms use Macromedia technology to simplify business processes and automate workflows, improve analysis, and make it easy for agents and customers to collaborate with providers.
Macromedia Technology for Securities and Investments (PDF, 38K)
Learn how Macromedia helps investment firms develop powerful online experiences that improve transparency, reporting and monitoring, workflow automation, and collaboration to build customer loyalty, increase market share, and drive differentiation and revenue..
Events
Optimizing Digital Experiences in the Enterprise
Learn how great digital experience can lead to higher financial returns while building strong brand loyalty and customer relationships. View recorded online seminar hosted by Ziff-Davis and Macromedia.
Contact a sales rep
Contact Adobe by phone: 888-649-2990
