Increase share of wallet while improving customer loyalty.
With Flash technology-based user experiences, the vision of one-to-one selling has become reality. Build interfaces that enable customers to easily find products that meet their needs, improving new account acquisition and sales force effectiveness. Take advantage of product configurators and selectors, comparison engines, shopping carts, and even one-on-one sales webinars—all in one seamless experience. Here are some examples of Macromedia technology in action.
Dynamic Mutual Fund Selector
Macromedia technology lets users visually narrow down mutual fund options based on return, risk level, and more, all without page refreshes. This demo also showcases integrated video, real-time data, and integrated chat, all running on top of WebSphere Portal Server.
Intelligent Finance's Offset Calculator
Intelligent Finance, a division of HBOS, deployed a rich, intuitive application to let users compare traditional mortgages with offset mortgages. The application is also available offline for 20,000 mortgage brokers. Experience the application (click on Offset Calculator).
To experience more examples of guided selling, contact a financial services specialist at 1-888-649-2990.

