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Macromedia Flash Advertising Alliance

First Annual Excellence in Macromedia Flash Advertising

Macromedia Flash is the leading technology for creating and delivering highly interactive and effective online ads. Leading brand advertisers such as Proctor & Gamble, GM and BMW rely on Macromedia Flash to deliver more effective online ad campaigns.

At the Macromedia Flash Advertising Alliance meeting in New York City on May 23, 2002, Macromedia and the MFAA selected campaigns from MFAA member submissions that we felt demonstrate excellence in using the Macromedia Flash technology as an advertising medium in the categories of rich e-mail, traditional in page banner advertisements and emerging rich media ad types such as 'floating ads' or interstitials.

Explore the winning ads below and congratulations to our winners!

Rich e-mail

Agency: POP! Multimedia

Client: Warner Home Video

Campaign: "Into the Arms of Strangers" DVD release

In Page Advertisement

Including traditional banner ads, IMUs, skyscraper ads and large rectangles

Agency: glue London LTD

Client: Virgin Trains

Campaign: "Business Brains"

See the ads:

"Out of the Box" Advertisement

Including Macromedia Flash "floating ads" that take over the full screen or interstitial ads.

Agency: atomsphereBBDO
Client: Cingular
Campaign: Cingular Spiderman cross-promotion View this Ad

Runners Up

Also noteworthy and recognized as runner's up in the in page category were interactive rich media ads from CNET and more great work from atmosphereBBDO for Cingular.

View the Builder.com Ad

View the Cingular Ad