Tracking Macromedia Flash Movies

This tracking kit shows ad developers how to prepare Macromedia Flash (SWF) files so that ad serving networks can dynamically assign click codes to Macromedia Flash advertisements. Historically, ad developers had to create individual Macromedia Flash advertisements for each domain that the banner would be served on. By adhering to the standards explained in this Designers Guide, ad developers now need to create only one Macromedia Flash advertisement for an entire campaign.

The leading ad serving networks—DoubleClick, Engage, L90, TargetNet, and 24/7Media—have come together to support these standards for tracking Macromedia Flash movies.

Designer's Guide

Building Macromedia Flash Banners with Tracking Capabilities
By adopting these standards, ad agencies and designers can implement a one-time solution for tracking their creative units. Advertisers will have better data to determine the ROI of their campaigns.

Learn how to insert click throughs into a Macromedia Flash Banner.

Learn how to assign a clickTag for your advertisement.

Ad Serving Network's Guide

Trafficking Macromedia Flash Banners
By adopting this standard methodology to implement clickTAGs for Macromedia Flash advertisements, ad serving networks will reduce deployment time and engineering costs in addition to increasing deployment times for rich media campaigns. For more tips on how to improve your campaign visit

For source codes and documentation of the examples in this guide, download the Rich Media Tracking Kit for PC or Mac.

Please note: These files must be posted on an http:// Web server in order to function correctly.