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Icon or Spacer Macromedia Website Production Management Techniques Phase 2: Define
Overview

You've analyzed the industry and the audience—now it's time to determine the overall goals and objectives. This section is a how to with tools to help define what your goals are for the redesign of your site and how to determine the strategy and approach for success. Having a clear definition of the overall scope, budget and timing of the project before you start is crucial to a project's success. You will learn the importance of creating a project plan, establishing requirements and some administrative housekeeping. Focusing on the user and the user's needs is key to creating a site which is usable, clearly focused, and will enable the company to develop and launch a successful site within scope and on schedule.

Topics Covered:

Determining Overall Goals and Objectives

· Distributing Client Surveys
· Determining Primary Objectives
· Establishing Measurable Goals
 
Creating a Project Plan
· Establishing a Project Team
· Creating a Schedule
· Establishing a Budget/Assigning Hours
· Determining Deliverables
· Creating a Usability Test Plan
· Creating a QA Plan
 
Establishing Requirements
· Writing a Creative Brief
· Writing a Technical Brief
   
Housekeeping
· Setting up the Project Site
· Creating an Internal Development Area
· Confirming Hosting and Server Information
· Setting up Production Management Tracking

 

 Discover
Overview
Analyzing Your Industry
Understanding Your Audience
 Define
Overview
Goals and Objectives
Creating a Project Plan
Establishing Requirements
Housekeeping
 Structure
Overview
Content
Site View
Screen View
User View
Design and Prototype
 Build and Test
Overview
Pre-Production
Building
Testing
Launch
Evaluate and Maintain
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