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Communicating clearly to the client and the team
is a constant challenge. While the overall scope,
budget and deliverables have been outlined in
the project plan, it is important to dive into
a bit more detail with specific requirements documentation
for more complicated projects. Understanding the
overall creative vision, the technical requirements
and the audience goals are a few briefs that can
be created to confirm client expectations. These
documents are based on the client survey and any
additional marketing or research information.
These documents should be concise and to the point—they
are designed to be the bridge between client expectations
and the development team to make sure everyone
is on the same page at the project's outset. The
shorter they are, the more people will read and
remember them.
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