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Icon or Spacer Macromedia Website Production Management Techniques Phase 1: Discover
Overview

The discovery process involves learning all you can about a project before you start: an analysis of the company, industry, and audience. This process can range from a few days of informal online research to several months of analyzing market trends and customer demographics. The price tag can vary from zero dollars to a healthy six-figure fee, depending on the approach, deliverables, and expertise offered. Whatever approach you use, discovery entails a process of information-gathering and research that allows a team to familiarize themselves with the project at hand from a fresh perspective. Allocate a few weeks to concurrently conduct an informal competitive analysis and create user profiles while executing the project definition phase.

 

Formal and Informal Analysis
Formal analysis is an in-depth study of a company's business or brand supported by objective data as it relates to the industry. Formal analysis can be led by one individual or a team of experts with a background in marketing research, or conducted by analysts who dig deep into the competitive market, industry, and audience to form a basis for the client's advertising and marketing. By contrast, informal analysis generally focuses on an evaluation of site design and features from the user perspective.

Topics Covered:

Analyzing Your Industry

  Gathering Information
  Conducting an Informal Features Analysis
 
Understanding Your Audience
  Creating User Profiles
  Creating User Scenarios

 

 Discover
Overview
Analyzing Your Industry
Understanding Your Audience
 Define
Overview
Goals and Objectives
Creating a Project Plan
Establishing Requirements
Housekeeping
 Structure
Overview
Content
Site View
Screen View
User View
Design and Prototype
 Build and Test
Overview
Pre-Production
Building
Testing
Launch
Evaluate and Maintain
Resources
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