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Taking a look at the content and organization of a
site is the first step to creating an effective user
experience. Also referred to as information architecture
or information design, structuring is about connecting
the user to the content and organizing information in
an intuitive manner. It is also about blueprinting the
site from a functional and organizational perspective
to communicate easily with the client and the team.
Ultimately, understanding what the user is looking for
and allowing easy access to content and information
is our goal. It's all about ensuring that users can
get what they came for. In this phase, we outline structuring
content and information from three perspectives: site
view, screen view, and user view.
"[Information architecture is]…creating consistent
and functional systems for navigation, graphics, page
layout and title languages, so that the user knows where
to go, what to do,and encourages him or her to return."
Web Review, Peter Monville
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