Adobe Analytics Prime

Analytics Prime

It's your company's story.

But make your customers the hero.

Adobe Analytics Prime helps you go beyond basic analytics and dive into true customer intelligence gathered from all of your channels. We're talking about real-time insights gathered across your web pages, mobile apps, and any of your online and offline channels. Receive 24/7 alerts about anomalies in your data and understand how people interact with your mobile and other digital experiences. Role-based workflows with interactive visualizations provide users with streams of relevant insights that help them quickly solve problems and make decisions.  
Prime includes:

• Bidirectional API Access
• Unlimited Real-time Segmentation
• Unlimited User Logins
• 200 Custom Dimensions
• 1000 Events
• 15 Customer Attributes

Improve your customer experience.

By basing your decisions on insights from intelligent alerts you'll know, with incomparable precision, how your most valuable customers engage with you and how to find more people like them.
Improve your customer experience.

See all of your data together.

See all of your data together.

Bring your different marketing channels, including third-party marketing and advertising data, together in real time to see the story it tells and the pictures it paints about your customers.

Access advanced segmentation.

Use Analysis Workspace to explore data and relationships with customer engagement, as you drag-n-drop any dimensions and elements into your view, pivot, run queries, and get results as quickly as you can think of them.
Access advanced segmentation.

Keep everyone informed.

Keep everyone informed.

Curate customized workflows and reports, and even perform specialized analyses in Microsoft Excel. Then use the simple sharing abilities to keep your organization up to date on the latest insights.

More capabilities of Prime.

Ad Hoc Analysis
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.
Segment Comparison
Segment Comparison
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Reports and Dashboards
Reports and Dashboards
Organize and visualize any data in dashboards and detailed reports. Share dashboards and reports through email and mobile.
Real-time Automation
Real-time Automation
Don't just analyze data. Act on it with automated real-time and rule-based decision-making tools.
Customer Retention
Customer Retention
Analyze how your customers interact with your properties and better understand the drivers behind customer churn.
Anomaly Detection
Anomaly Detection
Find out how a metric has changed in relation to your previous data as the anomaly is happening.


• Mobile App Acquisition
• Mobile App Location
• Report Builder
• People Metric
• Segment Compare
• Contribution Analysis
• Derived Metrics
• Intelligent Alerts
• Data Warehouse
• Meta Data Classifications
• Tag Management
• Data Connectors
• Activity Map
• 15 Customer Attributes
• 200 Custom Variables
• 1,000 Custom Events

Boost your Prime plan with any of these add-ons.

  • Video

    Standardized video and ad engagement measurement.
  • Predictive Workbench

    Advanced insights powered by statistical modeling and machine learning.
  • Live Stream

    Take action on what's happening right now with the real-time events fire hose.
  • Data workbench

    An advanced analytics platform for customer analytics, attribution, and predictive modeling.
  • Mobile Marketing

    A turnkey mobile app campaign toolkit for messaging, acquisition, and places.

Don't just read about it. See Analytics in action.

Learn how to solve business problems.

Read our use cases for best practices in analytics.
See all use cases ›