Adobe Analytics Ultimate

Analytics Ultimate

Pair your analytics expertise with the power of machine learning.

When it comes to understanding each customer, leave no stone unturned. Gather data from your online and offline channel to gain a more complete picture of how customers interact with you. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. This understanding lets you drive more personalized and relevant content across your brand’s experience, while impacting the bottom line.
Ultimate includes:

• Bidirectional API Access
• Unlimited Real-time Segmentation
• Unlimited User Logins
• 325 Custom Dimensions
• 1000 Events
• 200 Customer Attributes

Understand the entire customer journey.

From the first touch, to conversion, and through all of the experiential data, know what makes your customer tick. See which areas of the journey to improve, like site design, navigation, content layout, product affinity, and conversion rates.
Understand the entire customer journey.

Personalize the experience.

Personalize the experience.

Use machine learning and artificial intelligence through Adobe Sensei to uncover and highlight new ways to offer personalized and relevant experiences to your customers in every channel and each step in their journey.

Discover new insights.

Use machine learning to intelligently compare and contrast large sets of data from all of your online and offline channels in seconds — not days. You'll quickly identify deep insights into your customers and discover new, valuable audiences and opportunities.
Discover new insights.

Keep everyone informed.

Keep everyone informed.

Curate customized workflows and reports, and even perform specialized analyses in Microsoft Excel. Then use the simple sharing abilities to keep your organization up to date on the latest insights.

More capabilities of Ultimate.

Customer Attributes
Customer Attributes
Combine attribute data with behavioral data so you can see a more complete picture of how customers interact with your properties.
Segment IQ
Segment IQ
Compare and surface significant behavioral differences between segments through the automated analysis of all your metrics and dimensions.
People Metric
People Metric
Create a comprehensive view of unique visitors by connecting Adobe and non-Adobe data in your Adobe Marketing Cloud solutions.
360-degree Customer Analysis
360-degree Customer Analysis
Build your customer profiles with online and offline information to better understand who they are and how you can present a more personalized experience.
Cross-channel Attribution
Cross-channel Attribution
Use algorithmic attribution to determine the impact of each marketing touch and how your customers move from prospect to loyal customer.
Contribution Analysis
Contribution Analysis
Intelligently identify the causes for statistical anomalies. Not just what the issues are, but why they’re happening.


• Mobile App Acquisition
• Mobile App Location
• Report Builder
• People Metric
• Segment Compare
• Contribution Analysis
• Derived Metrics
• Intelligent Alerts
• Data Warehouse
• Meta Data Classifications
• Tag Management
• Data Connectors
• Activity Map
• 200 Customer Attributes
• 325 Custom Variables
• 1,000 Custom Events

Boost your Ultimate plan with any of these add-ons.

  • Video

    Standardized video and ad engagement measurement.
  • Predictive Workbench

    Advanced insights powered by statistical modeling and machine learning.
  • Live Stream

    Take action on what's happening right now with the real-time events fire hose.
  • Data workbench

    An advanced analytics platform for customer analytics, attribution, and predictive modeling.
  • Mobile Marketing

    A turnkey mobile app campaign toolkit for messaging, acquisition, and places.

Don't just read about it. See Analytics in action.

Learn how to solve business problems.

Read our use cases for best practices in analytics.
See all use cases ›

Don’t just know your customers today.

Know them tomorrow.

See why we’re a Leader in Gartner’s 2016 Magic Quadrant for Digital Marketing Analytics.