Read Conducting the Cross-channel Symphony to find out how you can keep all your channels in harmony. Download the report ›
You want to deliver personalized messages to each of your customers. But as people switch between channels, it becomes more difficult to make sure that happens. It starts by synchronizing your data, content, and channels, so you can always deliver a message that feels personal, whenever or wherever someone sees it.
Deliver personalized experiences wherever you find your customers. To do this, you need to connect with them on every channel they choose — both online or offline. This ensures they have a consistent experience, whether it’s digital or physical.
Adobe can help. Adobe Campaign ensures that all your channels are in sync. That means your online channels, such as email, web, mobile, and social, match your offline channels, including direct mail, call center, point of sale, and kiosks. And with Adobe Media Optimizer, you can tie in programmatic advertising to expand your reach, and retarget on search or display to make sure the right message is delivered at every step of the customer journey.
Your customers want effortless and relevant experiences at every touchpoint. But user data is often fragmented, making it more difficult to give your customers an experience they’ll enjoy. In order to consistently deliver relevant content, be sure to create detailed segments with consolidated customer profiles.
Adobe can help. Adobe Analytics lets you track customer engagement. Then you can integrate your insights with customer profiles in Adobe Target, giving you deeper personalization on all your channels.
Today, customers are even more selective about messaging. To cut through the clutter and be seen, you need to deliver content-driven campaigns that resonate with your customers — in the right moment across channels. The problem is that most companies use different teams to run their campaigns, which can lead to inconsistent experiences. To overcome this, you need a system that can keep all of your assets together, so everyone on your team has easy access to the latest content.
Adobe can help. Adobe Experience Manager keeps all your content in one place, making it easy for everyone in your company to access the latest approved assets, so your content can have a consistent look and feel. Adobe Campaign makes it simple to deliver content to all the paths your customers may take — on any channel.
You want to use your content as effectively as possible. So you need a way to test your experiences and find out how they’re performing on each channel. Better yet, you may want to look at how your customers move from display ads to your web or mobile channels. With cross-channel testing, you can test entire conversion paths.
Adobe can help. Adobe Target lets you test all your online channels, so you can see what’s working and what isn’t. You can then integrate that data with Campaign, allowing you to deliver more content that is just right for your customers — at the right moment.
One of the greatest challenges marketers face is showing the value of their business contribution. More than 70% of CEOs say that CMOs are always asking for more money, but can rarely explain how much business that money will generate. Tracking how your customers interact with your campaigns shows exactly how your marketing is affecting your overall business. It’s time for you to get the recognition you deserve.
Adobe can help. With Analytics and Campaign, you can track engagement metrics and measure the effectiveness of your campaigns across the customer journey. This means you know exactly which touchpoints are most effective so you can spend your money on the right experiences. That way you won’t overspend and can get the most out of your budget.
Everything you need to give your customers everything they want.
Adobe Experience Cloud gives you everything you need to deliver consistent campaigns across channels. By making it possible for your data to communicate and keeping your assets in one place, you can deliver messaging that feels relevant to your customers, at the exact moment and on the channel they prefer. So you can meet your customers wherever they are and always deliver experiences they’ll love.
In the past, to create cross-channel marketing that is this unified, you would need to cobble together a series of individual solutions. Today, Adobe Experience Cloud unifies all these tools into one integrated solution. No one else offers such deep integration between analytics, cross-channel campaign management, optimization, and personalization.
Read Ten Ways Cross-Channel Marketing Is Not Rocket Science to learn how to connect with your customers in personal and relevant ways.
Let data drive your experiences.
No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.