See what Adobe Analytics is made of.
Understand the whole customer journey better by effectively using your data with the latest Adobe Analytics capabilities.
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Learn more about Adobe Analytics capabilities that will help you sift, sort, and share data in real time.
Create personalized experiences for your visitors based on comprehensive data about their unique behaviors and preferences.
Analyze the effectiveness of every marketing touchpoint that customers encounter on their path to conversion.
Dive deep into the performance of your mobile campaigns so you can better understand how your mobile customers engage with your brand.
Easily analyze customer data to predict the success of your campaigns and maximize the impact of your ad spend.
React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.
Gather deep analyses faster than ever with purpose-built visualizations to quickly identify areas for improvement.
Gather and analyze complex datasets in real time to uncover hidden behaviors and customer insights.
Understand the impact of your online communities, gain insight into user-generated content, and see how your social channels contribute to the bottom line.
Bring traditional, digital, and in-store data together to get the most comprehensive view of customers and their behaviors.
Focus your efforts on higher value customers, know what causes them to leave, and understand how to win them back.
Easily import real-time data from Adobe Analytics into Microsoft Excel to create customized reports and visualizations.
What’s new in Adobe Analytics?
New Adobe Analytics capabilities help you better leverage powerful insights across marketing channels and your organization.
See what’s new ›
The Forrester Wave™: Web Analytics, Q2 2014
Learn more about the
Adobe Analytics solution ›
See the next capability:
advanced segmentation ›
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