They’re unique. Show them you’ve noticed.


Instantly identify differences between your visitors and customers to deliver the personalized experiences that matter to them. With Adobe Analytics, you can dive deep into customer data for segmentation analysis to get a precise and comprehensive view of your visitors — and a clear understanding of where your greatest opportunities lie with ad hoc analytics.


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Features of advanced segmentation

Unlimited real-time segmentation

Easily compare concise visitor segments side by side to identify new audiences, gather actionable insights, and see how customer behavior changes over time.

Behavior visualizations

See how your visitors use — or don’t use — your digital properties, and leverage the insights to improve site design, navigation, content layout, product affinity, and conversion.

Online and offline personalized customer analysis

Connect and combine customer data from traditional, digital, and in-store marketing channels to get a more comprehensive view of unique customer behaviors and attributes.

Audience clustering

Analyze large numbers of variables simultaneously to quickly turn new relationships into actionable audiences for further analysis, targeting, and personalization.

Additional resources

Go to the Digital Marketing Blog ›

Learn how to improve segmentation in Adobe Analytics.

Read the blog post ›

Download the success story ›

See how John Lewis used Adobe Marketing Cloud to increase conversion.

Download the success story ›

Download the success story ›

Discovery Communications increased loyal visitor acquisition by as much as 121%.

Download the success story ›

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We’re named a leader in the first ever Gartner Magic Quadrant for Marketing Analytics.

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