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Email in 2017: Harnessing the Power of Data and CreativityRead more
Email marketing remains the channel that delivers. Best known as the alpha channel or the workhorse of the cross-channel journey, email marketing in 2017 deserves to be reimagined to continue to surprise, delight and engage.
Marketing Compliance —What to Consider When Rolling Out a Global Email ProgramRead more
Typically, the standards required by Internet-service providers (ISPs) and email-inbox providers are more stringent than what the law requires. ISPs have their own business objectives and are under no obligation to ensure email marketing reaches its intended recipients.
The Differences Between Email Design and Web DesignRead more
Unlike the web — where a few browsers handle most traffic — email is highly fragmented and has no standards but, literally, hundreds of email clients. Email design is a lot like the Wild West — crazy sometimes but a lot of fun.
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