Through flexible data and behavioral-driven algorithms, businesses can increase conversions by helping to ensure that relevant choices are automatically presented to the right customers at the right time — on-site or through email campaigns.
Marketers and merchandisers are looking for ways to easily promote compelling product or content choices for maximum cross-sell and upsell impact. Businesses are stunted by solutions that do not offer the flexibility required to meet their unique business goals. Many do not have the resources to manually build and manage online recommendations effectively. Businesses that sell products and services or derive advertising revenue through their online channels require or offer maximum control over recommendation effectiveness and presentation.
Adobe® Recommendations enables marketers and merchandisers to define recommendations that promote relevant choices to visitors. In doing so, it helps increase cross-sell and upsell revenue.
Relevant product or content recommendations
Easily create, test, and manage automated recommendations for online promotions such as cross-sell or upsell.
Configurable algorithms and presentation templates
Gain a high level of control over recommendations algorithms, with the ability to tweak settings and modify layout.
Integration with the Adobe Digital Marketing Suite
Extend the value of online recommendations by using them in conjunction with other Adobe products, and leverage across marketing channels using integration services from Adobe Consulting Services.
Built-in testing and reporting
Help ensure that you are getting the most out of your recommendations, continually optimizing them by changing the algorithm controls and template design.