Offering adaptability, openness, and rapid deployment, Adobe® TagManager bridges IT and marketing website requirements to facilitate a competitive edge.
As a way of maintaining order and efficiency, IT departments — tasked with maintaining website availability, collecting mission-critical data, and maintaining data security — bundle website changes into release cycles, which may be monthly or even less frequently.
While these cycles allow IT to design, test, and deploy code; help ensure data collection consistency; and assess the impact of new tags on page load times, digital marketers need to work in daily cycles to continuously optimize customer interactions. Waiting for IT to release code makes responding to changes in the marketplace difficult.
Using existing Adobe SiteCatalyst® page code, organizations need to perform only a minor migration to transition to the Adobe TagManager container. Once established, the tag management console provides workflow and quality assurance capabilities.