Adobe TagManager
Digital data exchange with enterprise-class security and reliability
Offering adaptability, openness, and rapid deployment, Adobe® TagManager bridges IT and marketing website requirements to facilitate a competitive edge.
Digital marketing challenges
As a way of maintaining order and efficiency, IT departments — tasked with maintaining website availability, collecting mission-critical data, and maintaining data security — bundle website changes into release cycles, which may be monthly or even less frequently.
While these cycles allow IT to design, test, and deploy code; help ensure data collection consistency; and assess the impact of new tags on page load times, digital marketers need to work in daily cycles to continuously optimize customer interactions. Waiting for IT to release code makes responding to changes in the marketplace difficult.
Solution
Using existing Adobe SiteCatalyst® page code, organizations need to perform only a minor migration to transition to the Adobe TagManager container. Once established, the tag management console provides workflow and quality assurance capabilities.
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Adobe TagManager product overview
- Open container tag powered by existing SiteCatalyst page tags
- Reliable hosting through the Akamai cache system
- Ability to deploy an unlimited number of tags with conditional logic for operation
- Use of the secure administration portal for comprehensive tag management deployment
- Three-level deployment process and environment that includes immediate test functionality with tag scan
- Fail-safe protection of Adobe Digital Marketing Suite technology
- Emergency rollback with full archival of past revisions
- Ability to schedule start and end dates for tag firing
- Universal support for web deployment platforms, content management systems, portals, multimedia platforms, mobile platforms, and social media channels
- Multicountry support and on-continent hosting
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