See what Adobe Analytics is made of.

Understand the whole customer journey better by effectively using your data with the latest Adobe Analytics capabilities.


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Market-leading capabilities.


Learn more about Adobe Analytics capabilities that will help you sift, sort, and share data in real time.


Advanced segmentation

Advanced segmentation

Create personalized experiences for your visitors based on comprehensive data about their unique behaviors and preferences.

Marketing attribution

Marketing attribution

Analyze the effectiveness of every marketing touchpoint that customers encounter on their path to conversion.

Mobile analytics

Mobile analytics

Dive deep into the performance of your mobile campaigns so you can better understand how your mobile customers engage with your brand.

Predictive marketing

Easily analyze customer data to predict the success of your campaigns and maximize the impact of your ad spend.

Real-time web analytics

React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.

Advanced visualizations

Gather deep analyses faster than ever with purpose-built visualizations to quickly identify areas for improvement.

Big data

Gather and analyze complex datasets in real time to uncover hidden behaviors and customer insights.

Social analytics

Understand the impact of your online communities, gain insight into user-generated content, and see how your social channels contribute to the bottom line.

Enriched audience optimization

Bring traditional, digital, and in-store data together to get the most comprehensive view of customers and their behaviors.

Customer churn analysis

Focus your efforts on higher value customers, know what causes them to leave, and understand how to win them back.

Report builder

Easily import real-time data from Adobe Analytics into Microsoft Excel to create customized reports and visualizations.

What's new in Adobe Analytics

What’s new in Adobe Analytics?


New Adobe Analytics capabilities help you better leverage powerful insights across marketing channels and your organization.

See what’s new ›

Adobe is a leader
in web analytics.

The Forrester Wave™: Web Analytics, Q2 2014

Adobe Marketing Cloud is the answer to
your marketing problems.

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Get in touch with a specialist to find out how Adobe can help you get more out of your marketing programs.

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