Managing Customer Profiles - Building Experience Intelligence beyond Contact Details
Your understanding of the customer grows over time, and how they interact with you across channels gives you Experience Intelligence. How do brands build a progressive profile as you go from ad data to digital data to CRM data. How do you ensure behaviour and intent complement legacy systems and segmentation, to build profiles in motion. Attend this session if you care about personalisation – to both segments and individuals.
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See highlights and more from Adobe Symposium 2016
Watch Adobe Symposium 2016 Keynote and Locknote videos on-demand. Share in the experience, and get the latest insights and best practices in digital marketing. Discover new trends in data-driven marketing, customer experience, cross-channel marketing, programmatic advertising and gain marketing insights for technologists.
What is Adobe Experience Cloud?
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.