Brand & Direct Response Advertising
Best Practices in Executing across Display, Search, Social and Video
What are the best practices in getting the most out of the different channels we advertise in? From search to social, from Dynamic display to Video, this session is about the latest trends and case studies that showcase the best work done in optimising, and measuring the effectiveness of media spend. Attend this track if you buy media or if you care about attribution.
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See highlights and more from Adobe Symposium 2016
Watch Adobe Symposium 2016 Keynote and Locknote videos on-demand. Share in the experience, and get the latest insights and best practices in digital marketing. Discover new trends in data-driven marketing, customer experience, cross-channel marketing, programmatic advertising and gain marketing insights for technologists.
What is Adobe Experience Cloud?
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.