Brand & Direct Response Advertising
Using Marketing Data to Drive Performance
As digital ad spend starts to scale in South East Asia, how are brands ensuring effectiveness of investing a significant part of their budgets? What role can data play in countering the increase cost of media brought about by greater competition for the audience, while ensuring brands safety and ad effectiveness. Attend this session if you buy media or if you work on building audiences for advertising.
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See highlights and more from Adobe Symposium 2016
Watch Adobe Symposium 2016 Keynote and Locknote videos on-demand. Share in the experience, and get the latest insights and best practices in digital marketing. Discover new trends in data-driven marketing, customer experience, cross-channel marketing, programmatic advertising and gain marketing insights for technologists.
What is Adobe Experience Cloud?
Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
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Give customers personal and relevant experiences across all marketing channels.