Adobe Experience Forum Singapore

25 July, 2017 | Grand Hyatt Singapore | #AdobeXF

Adobe Experience Forum

Keynote & Locknote

 

Welcome

V. R. Srivatsan
Managing Director, Southeast Asia (SEA), Adobe

Presentation Slides
Becoming An Experience Business

John Mellor
Vice President of Strategy, Business Development & Marketing, Digital Marketing, Adobe
Fireside Chat with Pearlyn Phau
 
Pearlyn Phau
Managing Director & Deputy Group Head of Consumer Banking Group and Wealth Management, DBS Bank Limited

John Mellor
Vice President of Strategy, Business Development & Marketing, Digital Marketing, Adobe
An Intelligent Platform for Delivering Experience

Siva Ganeshanandan
Director, Adobe Experience Cloud, Asia Pacific

Presentation Slides
Experience Cloud Demo

Vineeta Bathija
Senior Solutions Consultant, Adobe Southeast Asia
Marketing Australia's Extraordinary Tourism Experiences

John O'Sullivan
Managing Director and CEO, Tourism Australia

Paul Robson
President, Adobe Asia Pacific

Presentation Slides
Data & Customer Intelligence

John Mellor
Vice President of Strategy, Business Development & Marketing, Digital Marketing, Adobe

Presentation Slides
Fireside chat with Howie Lau

Howie Lau
Chief Marketing Officer, StarHub

Kenneth Lai
Director, Adobe Experience Cloud, Southeast Asia

Analytics Cloud Demo

Aman Singh
Senior Solutions Consultant, Adobe
Advertising Cloud Demo

Danielle West
Senior Solutions Consultant, Adobe Southeast Asia
Adapting Your Digital Marketing to the Digital Consumer Journey

Charles Debonneuil
Chief Marketing Officer, Lazada Group

Presentation Slides
Journey Towards Transformation - From traditional media company to a Recognized Digital Leader

Winradit (Win) Kolasastraseni
SVP Innovation – Asia Pacific, Discovery Networks

Presentation Slides
Empathy Through Experience – The New Paradigm

Michael Stoddart
Director, Market Development & Evangelism, Adobe APAC

Mark Szulc
Principal Solution Consultant, Adobe Asia Pacific

Presentation Slides
Adobe Digital Insights Top Predictions

Tamara Gaffney
Principal Analyst – Adobe Digital Insights, Adobe

Presentation Slides
First Sneak: Journey Based Offer Management

Lisa Collins
Senior Solutions Consultant, Adobe
Second Sneak: Intelligent Customer Journey

Julie Denise
Consultant, Cross Channel Marketing, Adobe SEA
Third Sneak: Smart Geo-Intelligence

Koh Chin Wee
Senior Solution Consultant, Adobe
Fourth Sneak: Smart Experience Composition

Ivy Lim
Senior Solution Consultant, Adobe
Fifth Sneak: Marketing Cloud with Alexa

Mark Szulc
Principal Solution Consultant, Adobe Asia Pacific
Experience Leader - Shape The Agenda, Shape Your Future

Thomas Barta
Marketing Leadership Pioneer

  

Building an Experience Platform

 

Video Publishing: Transitioning to the Digital Age
  
Video Publishing: Transitioning to the Digital Age

Siddhant Singh
Manager, Digital Strategy & Monetization, Digital Innovation, Discovery Networks Asia Pacific

Presentation Slides
The New Customer Experience
  
The New Customer Experience

Lillian So
Digital Transformation Specialist, Amazon Web Services

Presentation Slides
Powering Content Velocity
  
Powering Content Velocity

John Mackenney
GM, Digital Transformation, Tourism Australia

Presentation Slides
Data Governance Best Practices
  
Data Governance Best Practices

Chris Baird
VP Marketing, ObservePoint

Presentation Slides
Small Data, Big Results
  
Small Data, Big Results

Jean-François Legourd
APAC Strategy, Operations – Head, Samsung Electronics APAC

Presentation Slides
Onsite Data, Analyst's Gold Mine
  
Onsite Data, Analyst's Gold Mine

Vira Douangphouxay
Head of Tracking, Lazada Group

Presentation Slides

  

Managing Customer Profiles

 

The Trends Driving Change in How We Market to the People We Know
  
The Trends Driving Change in How We Market to the People We Know

Siva Ganeshanandan
Director, Adobe Experience Cloud, Asia Pacific

Presentation Slides
Disruption - IAG's Combat Strategy
  
Disruption - IAG's Combat Strategy

Anthony Marquette
Marketing Automation Lead, IAG

Presentation Slides
Best Practices in B2B Marketing: Building a Platform that Drives ROI
  
Best Practices in B2B Marketing: Building a Platform that Drives ROI

Scott Harris
Sr Dir, Demand Marketing, Corporate Marketing, Adobe

Presentation Slides
Building & Scaling a Cross Channel Marketing Program
  
Building & Scaling a Cross Channel Marketing Program

Ron Nagy
Sr Evangelist, Adobe@Adobe

Presentation Slides

  

Brand & Direct Response Advertising

 

Introduction - Advertising At The Intersection of Brand & Direct Response
  
Introduction - Advertising At The Intersection of Brand & Direct Response

Tai Morshed
Commercial Director, SEA, Adobe Advertising Cloud

Presentation Slides
#2017 Trending Topics
  
#2017 Trending Topics

Susan Salop
Director Ad Cloud, Adobe APAC

Presentation Slides
Search Engine Marketing Automation - Best Practices
  
Search Engine Marketing Automation - Best Practices

Udipta Basumatari
Account Director, Adobe Advertising Cloud, South East Asia, Adobe

Presentation Slides
The Story of Blaze Digital: Our Journey of Moving from Inventory to Audiences
  
The Story of Blaze Digital: Our Journey of Moving from Inventory to Audiences

Jayaram Gopinath Nagaraj
General Manager, Blaze Digital

Presentation Slides
Make a Lasting Impression: Advertising that Drives Brand Growth
  
Make a Lasting Impression: Advertising that Drives Brand Growth

Richard Heath
Executive Director, Head of Kantar Millward Brown, Singapore

Presentation Slides
Programmatic's Evolution to Experiences with Dynamic Creative
  
Programmatic's Evolution to Experiences with Dynamic Creative

Aman Singh
Senior Solutions Consultant, Adobe

Presentation Slides
The Dynamics of Attribution
  
The Dynamics of Attribution

Cameron Cowan
Senior Product Manager, Experience Cloud, APAC, Adobe

Presentation Slides

What is Adobe Experience Cloud?

Adobe Experience Cloud gives you access to an integrated set of solutions to build campaigns, manage your advertising, and gain deep intelligence about your business. And it’s all unified through powerful core services that give you access to your customer profiles, centralized assets, powerful tagging, and an ecosystem of partners and developers to extend the value of all the solutions. It’s everything you need to orchestrate a great customer experience.
  

 
Adobe Advertising Cloud
Meet the future of cross-channel video, display, search, and social ad delivery.
 
 
Adobe Analytics Cloud
Data and analytics no longer just inform — they now predict.
 
 
Adobe Marketing Cloud
Give customers personal and relevant experiences across all marketing channels.