Adobe Symposium

Empathy Through Experience – The New Paradigm

The world is moving into deeper engagements that connect people through richer experiences. To be successful in the future companies and brands need to engage beyond the transaction and beyond the screen – engage through empathy created and delivered via a fuller sensory experience.
The interfaces for these experiences are already extending beyond screens into immersive contexts – speech, augmented reality, virtual spaces, combined digital and physical presences.
How to create within this new experience? How to deliver to appropriate audiences? How to leverage these new paradigms for creative, marketing, and brand engagement?
Hear from a leading customer of the power and impact of new creative paradigms of AR and VR.  You will also see a demonstration of Adobe’s VR / AR technology for content.