Despite the well-known benefits of PDF workflow, personalized print is the only major segment of printing where PDF files are not used as the primary digital master format. The challenge is to cache the repeating elements in the PDF file so that they can be merged with the personalized elements at run-time, in real-time. The Adobe PDF Print Engine was the first PDF-native rendering technology optimized for the needs of personalized print, with caching of both opaque and transparent elements.
For years, printers have wanted to use PDF for direct mail jobs, and variants of “Optimized PDF” emerged to meet the need. Adobe took the lead in initiating PDF/VT (ISO 16612-2), which formalized, optimized and standardized PDF for use in Variable Data Printing (VDP). The PDF Print Engine provides full support for Optimized PDF and PDF/VT, finally bringing the benefits of PDF workflow to the world of VDP. It also renders PDF pages within other VDP architectures.
PDF/VT uniquely satisfies the requirements of job portability, page independence and device neutrality. It opens up new opportunities in digital printing by decoupling the complexities of VDP job authoring from the particular methods of print production. By simplifying and streamlining the process, PDF/VT will yield benefits for all stakeholders: enterprises, marketers, designers and print professionals.
Today PDF/VT is exported by all leading VDP authoring applications. Additional information on PDF/VT can be found here .
From digital presses to wide format printers to CTP– the Adobe PDF Print Engine is the industry’s fastest rendering platform.
New scalability framework for maximizing resource utilization, parallel processing and load balancing.
Finally, Variable Data Print (VDP) production workflow can harness the most robust imaging model in the industry.