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Overview







Calling all developers and designers! Brace yourselves for the brave new world of devices exploding with smart phones, tablets and net-connected TVs. It's time to discover how to realize the full potential of your content and applications. Find new opportunities presented by rich experiences across screens. Explore new methods for monetizing your creations. Learn about innovative technologies that enable designers and developers to work together more effectively!

REFRESH is a single day event chock-full with solutions that will get you up to speed and enable you to hit the ground running in 2011. This industry event will equip you with cool new solutions on how to get your content EVERYWHERE, and help you build rich applications ONCE and publish them to multiple platforms including desktop, Android, iOS, Blackberry and even TV.

What's more? We're including the best of ADOBE MAX

We're bringing the best of ADOBE MAX to REFRESH. The journey of discovery will go into overdrive with the inclusion topics from the annual event in US as well as CS5 solutions, some of these content aren't even officially released!

Featured Speakers

Experience the best of ADOBE MAX and hear from these leading industry experts:

Be inspired! Join Adobe REFRESH as we shape the future of digital media together!


Who Should Attend





For the developer: Get your content out there! Showing new cool solutions for delivering your content and applications across screens and solutions for the many pain points that multi-screen presents.

For the designer: Extend your reach to the growing range of connected devices. Learn how Adobe Flash, Open Web and Digital Publishing solutions can open new doors of opportunities.

Speakers



Richard Galvan

Richard Galvan

Product Manager – Flash Professional
Adobe Systems Incorporated

Richard Galvan is a product manager for Flash Professional at Adobe Systems. Formerly a worldwide evangelist focusing on Flash, Richard has been educating and consulting customers about interactive media and Flash technologies since joining Adobe (formerly Macromedia) in 1999. He got his first taste of web technologies in the late 1980s, and has never looked back. Since then he has spent most of his time helping customers find ways to display their imagination and creativity on the web. Richard has presented to thousands of users; developers and designers around the world, letting them experience what Flash has to offer, and helping grow and support the Flash community.

Blog | Twitter


Paul Burnett

Paul Burnett

APAC Evangelist
Adobe Systems Incorporated

Paul Burnett is an APAC Evangelist at Adobe focusing on Flash and the Open Web.

Before joining Adobe, Paul worked in the web, multimedia and video industries for more than 18 years running his own company, MAD (Multimedia Art Design), and winning many awards including five Macromedia/Adobe Site of the Day awards.

Paul also worked for several years at Macromedia as Senior Evangelist for Asia Pacific, presenting product launches, seminars and master classes throughout Asia, Australia and New Zealand and was previously Senior Worldwide Evangelist for Flash at Adobe.

Blog | Twitter | Adobe TV


Michael Stoddart

Michael Stoddart

APAC Evangelist
Adobe Systems Incorporated

Michael Stoddart is an Evangelist for Creative Solutions at Adobe. He is very much a front man of the Creative Suite 5 charge in the Asia Pacific Region. His knowledge and animated presenting style have built a significant following among the creative community.

Initially trained as a designer, Michael was a publishing consultant before joining Adobe and uses this previous expertise to a great extent in his current role. The positions he has held over the last ten years at Adobe have been marketing and sales management focused, placing him at the cutting edge of customer interaction. This provides Michael with a deep understanding of the challenges and requirements of Adobe's customers, and an ability to solve for their needs.

Michael is now working with Adobe's media partners to help them take advantage of exciting new media design, workflow and output opportunities presented to them through the features of the latest Creative Suite.

Blog | Twitter


Agenda



8.30am Registration
9.30am Keynote Address
Richard Galvan, Product Manager – Flash Professional


An in-depth "State of the Union" of content delivery now and into the future – discover the pain points and issues that you will face delivering to a multitude of devices and platforms.

10.00am Multi-device Multi-screen
Paul Burnett, APAC Evangelist


The Goal: To deliver content to the desktop, Android, iOS, BlackBerry, TV and more.

The Solution: Either download and learn multiple SDKs, multiple programming languages and develop your apps from scratch for each platform…OR… develop ONCE using the tools and languages you know to publish everywhere! This session will show you how.

11.30am Tea Break
11.45am Flash Professional Future
Richard Galvan, Product Manager – Flash Professional


An amazing opportunity to hear from Richard Galvan – Adobe Product Manager of Flash Professional - as he shares the future of Flash Pro. Discover what the Flash Pro team is working on RIGHT NOW to make your life easier. You will be amazed!

12.30pm HTML5 and Open Web
Paul Burnett, APAC Evangelist


Discover how you can start working with HTML5 and CSS3 today with fully-featured tools including browser specific tags, interactive SVG, code introspection and completion, HTML5 video and much more! You'll also get a sneak preview of Adobe's tools for building the next generation of open web sites and apps for multi-screen.

1.00pm Lunch
2.00pm Adobe Town Hall

This is your chance to get all your questions answered directly from the source! If you need to know anything at all about Adobe Software, Flash, devices, bugs, workflow issues or more, then the Adobe Town Hall is the place to be! An open forum with the experts – all you need to do is ask!

2.45pm Adobe Digital Publishing Solution
Michael Stoddart, APAC Evangelist


The next revolution for designers is upon us – showcasing design, layout, typography, and interactivity skills on a whole new medium: the tablet.

This session will show how easy it is to extend your creativity to the latest mobile tablet devices.

3.30pm Tea Break
3.45pm Flash Builder (Burrito and Hero) Future
Richard Galvan, Product Manager – Flash Professional


See the future of Flash Builder optimized for device delivery with Hero and built in workflows. Lots of mobile right here.

4.45pm Sneak Peeks and Prizes

Adobe engineers are encouraged to develop ideas for future product features, no matter how crazy or impractical they might initially seem. Some end up in the "maybe next year" basket, while others actually find their way into Adobe products. (For example "Content-aware fill" was once just a whacky sneak peek!) Take a look into our crystal ball and see the latest batch of ideas from our ingenious developers. Are they the stuff of genius or half-baked concepts held together with sticky tape? You decide!

5.30pm Finish

Sponsored by

EVENT DETAILS

Book your seat now!
Enjoy early bird discounted fee of S$35 if you register and pay before 28 Feb 2011.

Date: 10 March 2011, Thu.

Time: 9.30am to 5.30pm
(Registration begins at 8.30am)

Venue:
NTUC Auditorium, Level 7
1 Marina Boulevard,
One Marina Boulevard,
Singapore 018989

Registration Fee:
Early Bird = S$35*
(Before 28 Feb)
Normal = S$50*
(After 28 Feb)
* Subject to 7% GST

Registration fee includes:
coffee breaks and lunch.

For more information or enquiries, please contact
Amanda Wong at
+65 6338 2321 or email:
Amanda_wong@splanner.com.sg