The Adobe Digital Marketing Forum is your opportunity to hear the latest in digital marketing strategies, insights and best practices delivered by industry innovators and experts.

With topics on Social, Mobile, Digital Advertising, Analytics and Personalisation, this event will help you define your strategies for 2013 and beyond.

Who should attend:
The Digital Marketing ROI Forum is relevant for a wide range of digital and marketing professionals, including:

  • Digital marketers
  • Advertisers
  • Web analysts
  • Brand marketers
  • Publishers
  • Developers
  • Mobile marketers
  • Content strategists
  • System integrators
  • Social media marketers
  • Business executives
  • Business intelligence
Sponsored by:




Marc Gagne

Senior Director, Digital Marketing, APAC
Adobe Systems Incorporated

Marc Gagne is responsible for the strategy and execution of Adobe’s Digital Marketing business across Asia Pacific, which involves overseeing the sales, marketing, consulting, and support operations across the APAC region.

Marc’s objective is to enable Adobe’s APAC customers in creating personalised and relevant digital experience to their consumers.

Marc brings over 12 years of experience to this role, working in sales and leadership positions for CRM, Digital Marketing and eCommerce vendors, including, Omniture, Siebel Systems and eBay.

Damien Cummings

Damien Cummings

Regional Marketing Director, Digital & Social Media
Samsung Asia

Damien has over 15 years’ experience in the digital industry, covering all aspects of digital marketing, e-commerce and social media. Damien is currently the Regional Marketing Director, Digital & Social Media Samsung Asia.

Prior to this he was the Online Director – Asia Pacific & Japan at Dell, managing over $1 billion in e-commerce revenue in Asia. At Dell he also had the dual role of Global Social Media Director, with a mandate to “operationalise” social media sales and marketing into Dell’s top 10 countries internationally.

Prior to working at Dell, Damien was at Ogilvy & Mather Singapore, as General Manager of Soho Square (Ogilvy’s conflict agency); General Manager of Neo@Ogilvy (Ogilvy’s digital media team) and Ogilvy’s regional digital consulting lead. Damien has also worked at leading companies such as Citibank, Coca-Cola, NRMA and McKinsey & Company.

He is a top ranked speaker on social media, digital marketing and e-commerce who has been chairman, keynote or guest speaker at: Social Media World Forum Asia, iStrategy Conference in Singapore & Australia, ad:tech Singapore and Sydney, Search Engine Strategies (“SES”) Hong Kong, Brand Couture Singapore, Campaign Spotlight: Technology Singapore, HR Congress, Singapore, Digital Cream Singapore and the National Sales & Marketing Conference Singapore.

Ali Bullock

Ali Bullock

Head of Communications
World Wildlife Fund, Hong Kong

Ali Bullock is is responsible for helping to meet WWF's local and international goals around conservation through advocacy, PR, community engagement and social media.

Previously the head of Cathay Pacific's global digital and social media team, he was responsible for the first CX fan page, growing to 20 international pages and an engagement reach of over 36 million people.

Outside of his full time job, Ali is recognised as “Asia's foremost charity wildlife photographer” and a speaker on the Hong Kong social media scene on the power of social good.


Marco Ryan

Managing Director
Accenture Interactive, ASEAN.

Marco has over 15 years’ experience in running profitable eCommerce businesses, leading digital Marketing teams, creating and implementing digital strategies and selecting and using analytics, digital platforms, Content Management and marketing analytics software.

Marco’s area of expertise is helping the C-suite understand how to cope with the digital disruption, what action they can take to drive sustainable change and results through their organizations. His experience covers everything from luxury car manufacturers in Italy, to national pharmaceutical companies in China.

He has a deep grasp of key digital technologies having implemented or undertaken business using these platforms.

In addition his knowledge of Marketing tools – from MRM to Analytics – is also based on his experience of implementing or using them operationally.



Time Title
9.00am – 9.05am Welcome Note
9.05am – 9.20am Marketing to the Digital Self
With expansive amounts of data available to marketers today, there is a unique understanding of "the digital self" which begins to emerge. This digital self, which individuals are readily expressing with family, friends, and businesses, enable marketers to better understand consumer wants, needs, and desires like never before to create highly personalized experiences, deliver uniquely targeted advertising, and gain a deeper understanding through analytics and data. This keynote session will touch on the dynamics that are driving digital marketing today and provide a direct look at what your business might (or should) look like tomorrow!
9.20am – 9.40am Keynote - From Brand to Data-driven & Performance Marketing: Samsung case study
This session presents an overview of the marketing challenges facing a brand that has traditionally focused on “above the line” marketing, such as TV, print and outdoor) as it evolves into a data-driven marketer. This includes going beyond campaigns into an “always on” framework for marketing, integrating social media into everything the brand does, and the challenges around implementing e-commerce for a company that has a strong retail go-to-market strategy.
9.40am – 9.50am Mobile - Your Biggest Source of Untapped ROI
It is not too late to be among the first to engage with your customers through mobile. Getting mobile right can make it the glue between the digital and the physical worlds. Hear emerging mobile marketing trends in APAC based on the latest research in the Adobe Digital Index report.
9.50am – 10.15am ROAS - Changing the Game in Digital Advertising across Search, Display and Social
When you have full visibility of the impact of your ad spend, it changes how you spend your budget. When you automate how that change is made, you can get those returns faster. Learn how you can achieve this today, and make use of new capabilities that let you predict the return on ad spend.
10.15am – 10.30am Break
10.30am – 10.55am ROE - How to get more budget for Social Marketing in 2013
Social Media has evolved. It is no longer an experiment, but a critical part of the marketing mix. This session will share best practices in managing your social presence that ultimately show the value of social engagement on business results.

Hear from guest speaker Ali Bullock, Head of Communications, World Wildlife Fund on his social marketing strategies to increase returns on engagement and build brand value.
10.55am – 11.20am ROI - The Payback from Personalised Customer Experiences
Are the experiences you offer your customers up to their expectations? See how you can deliver compelling, relevant experiences with the resources you have today. We will also share some hard numbers on the impact this can have on your efforts to build brand and drive demand.
11.20am – 11.40am Panel Discussion - Proving ROI: Best Practices on going from Web Analytics to Business Insights
Join us in an engaging discussion with our distinguished guest speakers, Adobe experts and your digital marketing peers as they share their insights, experiences and best practices around digital marketing strategies and tactics which you can start implementing this week!
11.40am – 12.00pm Closing Keynote – Accenture
Forget China, Forget India, 10 reasons why ASEAN is THE place to be a digital marketer in.
Surfing the Southeast Asia Digital Wave means opening a range of new opportunities for Digital Marketers. With the highest penetration of Digital natives in the world, the highest availability of mobile devices and an appetite for social media and online gaming, Southeast Asia is a treasure chest of opportunity for Digital Marketers. In the closing keynote, Marco will highlight 10 key factors and provide examples on why Southeast Asia is the place for Digital marketers including the role of Gamification, iKampong, Digital Natives, Talent Management, Cultural Resistance, and some other factors that you'll just have to wait to hear on the day!
12.00pm – 12.10pm Q&A/ Closing
12.10pm – 1.30pm Lunch – Sponsored by Accenture



23 October 2012 (Tuesday)

9.00am – 12.30pm
(Registration starts at 8.30am)

Banyan Ballroom, Level 2
Shangri-La Hotel, Singapore
22 Orange Grove Road Singapore 258350

Register now