Take your next step toward broadcast excellence with Adobe Digital Video solutions.
Join Adobe's global and APAC experts including Jim Guerard, VP Creative Solutions and Karl Soule', Technical Evangelist, for a comprehensive 3-hour event canvassing some of the critical challenges and opportunities ahead of the production and broadcast industry.
- Next-generation television is revolutionizing how and where viewers watch content and changing their expectations of broadcasters forever. Learn how Adobe is working with leading broadcasters and content creators to provide solutions that are customizable, open and maximize content value.
- Shooting digital video on DSLR is proving to be the next great creative opportunity. How do you take full advantage of this exciting new technology as a creative professional, and as a business manager?
- Watch video showcases to discover how practitioners around the world are leveraging new video solutions
- Shane Hurlbut, ASC, acclaimed cinematographer, recently finished shooting the world's first full-length feature released by a major studio on HDSLR.
- The broadcasting arm of US-based Hearst Corporation, Hearst Television has 29 stations reaching more than 20 million households. Facing challenges from the transition to HD programming to the need to operate more cost-effectively and deliver video content to a variety of channels, Hearst Television is moving to a standard toolset: Adobe Creative Suite Production Premium software integrated with the ENPS newsroom control system.
Learn how Adobe partners with leading industry players including HP, Nvidia and Seachange to bring you solutions that can bridge the gap between the way you work today – and how you want to work in the future. Register now!
| Agenda | |
|---|---|
| 1:00pm | Registration & Lunch |
| 2:00pm |
Welcome Address & Keynote Jim Guerard VP General Manager, Digital Video/Audio Products Viewer experiences are being revolutionized by the explosion in mobile devices, the demand for more engaging and interactive experiences; and broadcasters are responding in creative and exciting ways. At the same time, broadcasters search for new business and revenue models and constantly seek to understand how next-generation television opens new opportunities for distributing, tracking, and building businesses around media assets Jim discusses the latest trends and opportunities facing the industry, and how Adobe works with the world's leading companies to make future opportunities a reality today. |
| 2:30pm |
Solutions for DSLR Productions Karl Soule' Sr. Solutions Engineer, Pro Video Shooting digital video with your DSLR is proving to be the next great creative opportunity. To do it right, turning uncut video into compelling stories, you need a professional video editing tool, and Adobe® Premiere® Pro CS5 software is on the leading edge of the DSLR wave. Discover how to work more efficiently when tackling planning, production, and post-production tasks. This demonstration will explore the power of a complete, end-to-end toolset that accelerates video editing workflows from scriptwriting through post-production. |
| 3:30pm |
Solutions for Broadcast Karl Soule' Sr. Solutions Engineer, Pro Video Adobe products lead the industry, delivering editing efficiencies, tapeless workflows, and digital distribution. Discover why broadcasters worldwide are turning to Adobe for solutions that are easing the transition to a world of ubiquitous media consumption on screens of every size and description. |
| 4:30pm |
Panel Session Join Jim, Karl and other Adobe executives for an open discussion, with a question and answer session from the floor. |
| 5:00pm |
Networking Join your industry peers, Adobe evangelists and executives, and leading industry partners |
Featured Speakers:

Jim Guerard
Vice President and General Manager, Dynamic Media Organization
As vice president and general manager of Adobe's Dynamic Media Organization, Jim Guerard leads product strategy and execution for Adobe's award-winning digital video and audio products providing creative professionals with comprehensive video solutions that support video workflows from conceptualization through delivery.
Guerard joined Adobe through the company's acquisition of Macromedia, Inc. in December 2005. At Macromedia, Guerard was vice president of product management and marketing for Macromedia's creative tools including Flash®, Macromedia® Studio 8, Dreamweaver®, and Fireworks® software, accounting for roughly 60% percent of the company's revenue.
Guerard has extensive product marketing experience in the software industry. Prior to joining Macromedia in 2004, Guerard served as vice president and general manager at Pinnacle Systems, Inc., a leading supplier of high-quality video creation and distribution tools. While there, Guerard developed and implemented product development and marketing strategy successfully segmenting the business between consumer and professional products. Guerard's 25 years of experience includes management positions with incremental images, inc., Autodesk, Inc., PF. Magic, Inc., The Walt Disney Company, and Computervision, Inc.

Karl Soule'
Sr. Solutions Engineer, Pro Video
As a Senior Solutions Engineer for Adobe Systems, Karl Soule' promotes the use of Adobe's video and audio tools to creative professionals, schools, and businesses in North America. You'll find Karl on AdobeTV in the show "Short & Suite," and at http://blogs.adobe.com/VideoRoad. Karl has recently started exploring DSLR filmmaking, and has a separate blog at http://www.rebelshooters.com to discuss the Canon Rebel T2i and similar cameras.
