Creating trusted communications
Implement a reliable communications plan to safeguard against cyber-crime and protect customer relationships
Your customers will stop using electronic communications if they perceive risk. With cyber-crime such as Internet scams and identity theft on the rise, it is imperative that trust be established between both senders and recipients of online forms, contracts, financial filings, press releases, and other documents.
Your communications can only be trusted when the authenticity and integrity is guaranteed. Adobe’s document control and security solutions provide easy-to-use ways to help verify the signer’s digital identity along with added assurance that the information has not been altered since it was sent.
Part of your security solution is already on your desktop
Adobe makes moving to trusted communications straightforward with solutions that could already be on your desktop. Adobe® Acrobat® and Adobe Reader® allow you to:
These solutions help protect intellectual property, safeguard the privacy of customer data, and help meet corporate and government regulations for security and privacy in electronic information sharing.
Share your security plan with your customers
Adobe urges you to educate your customers on trusted communications and to outline the security measures you have put in place for their protection. Explain what to look for in authentic forms and documents from your organization. This will develop closer business relationships through trust, and it will help you develop and retain solid sales and service opportunities.
Learn more
Find answers to questions regarding the importance of establishing trusted online communications with customers.
Read this overview to discover how Adobe solutions help institute and maintain trusted customer communications.
Register for the latest version of this quarterly series containing a Q&A interview with Avivah Litan, featured Gartner Research Director and Vice President, regarding trusted communications.
Phishing
Phishing scams use forged e-mails and Web sites to trick recipients into giving out their personal financial information such as credit card and social security numbers, account names, and personal passwords.
A recent consumer survey by Gartner found that nearly 60 million Americans have received phishing e-mails, with nearly 2 million falling victim by giving away personal information.
According to the Anti-Phishing Working Group, the number of phishing Web sites grew an average of 24% per month from July to December of 2004.
