A deep, precise, comprehensive view of customers is vital for marketers. Adobe can help transform information into insights.

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What is Adobe Analytics?


Adobe Analytics helps you create a holistic view of your business by turning all customer interactions, including offline data, into actionable insights. The marketing reports and analytics, ad hoc analysis, and data workbench technologies give you access to easy-to-use, interactive dashboards, reports, and visualizations. With the market-leading solution, you’ll better understand the whole customer journey.


Read the solution overview ›

Top scores in customer satisfaction and product strategy help Adobe become a leader in the Forrester Wave™: Web Analytics, Q2 2014.

Top scores in customer satisfaction and product strategy help Adobe become a leader in the Forrester Wave™: Web Analytics, Q2 2014.

Learn more ›

Adobe Analytics capabilities.

Advanced segmentation

Advanced segmentation

Create personalized experiences for your visitors by understanding their unique attributes, behaviors, and preferences.

Marketing attribution

Marketing attribution

Analyze the effectiveness of every marketing touchpoint your customers encounter on their path to conversion.

Mobile analytics

Mobile app analytics

Dive deep into the performance of your mobile apps. Understand how your mobile app users engage with your brand.

Predictive analytics

Predictive marketing

Easily analyze customer data to predict the success of your campaigns and maximize the impact of your ad spend.

Real-time web analytics

Real-time web analytics

React instantly to visitor trends with real-time reports that give you a second-by-second view of customer engagement.

Advanced data visualizations

Advanced data visualizations

Gather deep analyses faster than ever with purpose-built visualizations to quickly identify areas for improvement.

See what makes Adobe Analytics go.

See what makes Adobe Analytics go.

Our 12 short videos give you a closer look at some of the capabilities that drive Adobe Analytics.

Watch now ›

Assess your digital
analytics skills.

Use the Adobe Analytics Self-Assessment tool to find out exactly where you stand and learn tips that will help you improve your skills. Take the assessment ›

Read the Analytics maturity benchmark study ›
Watch the Analytics maturity model getting started video ›

Take the assessment
Analyst report
Adobe ranks highest for current offering in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014.

Want to know more? Let’s talk.

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