Adobe Analytics Prime
It's your company's story.
But make your customers the hero.
Adobe Analytics Prime helps you go beyond basic analytics and dive into true customer intelligence gathered from all of your channels. We're talking about real-time insights gathered across your web pages, mobile apps, and any of your online and offline channels. Receive 24/7 alerts about anomalies in your data and understand how people interact with your mobile and other digital experiences. Role-based workflows with interactive visualizations provide users with streams of relevant insights that help them quickly solve problems and make decisions.
• Bidirectional API Access
• Unlimited Real-time Segmentation
• Unlimited User Logins
• 200 Custom Dimensions
• 1000 Events
• 15 Customer Attributes
Improve your customer experience.
By basing your decisions on insights from intelligent alerts you'll know, with incomparable precision, how your most valuable customers engage with you and how to find more people like them.
See all of your data together.
Bring your different marketing channels, including third-party marketing and advertising data, together in real time to see the story it tells and the pictures it paints about your customers.
Access advanced segmentation.
Use Analysis Workspace to explore data and relationships with customer engagement, as you drag-n-drop any dimensions and elements into your view, pivot, run queries, and get results as quickly as you can think of them.
Keep everyone informed.
Curate customized workflows and reports, and even perform specialized analyses in Microsoft Excel. Then use the simple sharing abilities to keep your organization up to date on the latest insights.
More capabilities of Prime.
Ad Hoc Analysis
Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.
Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.
Reports and Dashboards
Organize and visualize any data in dashboards and detailed reports. Share dashboards and reports through email and mobile.
Don't just analyze data. Act on it with automated real-time and rule-based decision-making tools.
Analyze how your customers interact with your properties and better understand the drivers behind customer churn.
Find out how a metric has changed in relation to your previous data as the anomaly is happening.
• Mobile App Acquisition
• Mobile App Location
• Report Builder
• People Metric
• Segment Compare
• Contribution Analysis
• Derived Metrics
• Intelligent Alerts
• Data Warehouse
• Meta Data Classifications
• Tag Management
• Data Connectors
• Activity Map
• 15 Customer Attributes
• 200 Custom Variables
• 1,000 Custom Events
Boost your Prime plan with any of these add-ons.
VideoStandardized video and ad engagement measurement.
Predictive WorkbenchAdvanced insights powered by statistical modeling and machine learning.
Live StreamTake action on what's happening right now with the real-time events fire hose.
Data workbenchAn advanced analytics platform for customer analytics, attribution, and predictive modeling.
Mobile MarketingA turnkey mobile app campaign toolkit for messaging, acquisition, and places.