Give every traveler an offer they can’t refuse.
You’re in the travel and hospitality business where shoppers are constantly comparing rates and travel packages to find the best deal. You need to deliver personal, relevant offers across the entire customer journey to drive customer loyalty. Your offers need to include the most relevant rates — plus related products or loyalty offers. It’s important to know who your travelers are and what they’re doing, so you can vary your offers based on destinations, dates, and other attributes.
Build engaging experiences. All on your own.
In order to stay ahead of bargain-hunting travelers, you need to be able to quickly build experiences for all screens and devices without IT. Having a centralized place where everyone — marketers, creatives, and outside agencies — can find approved assets to quickly develop engaging offers across channels is key for speed. You need a robust solution to help you keep your campaigns up-to-date with the latest images and video across every channel.
Adobe can help. With Adobe Experience Manager, you can easily create engaging customer experiences for every device — without writing code. Using the same content, Experience Manager creates sites and pages that automatically adjust to all devices. Customers can start a transaction on a mobile device, continue on a desktop, and then complete it on a tablet — picking up right where they left off. And you can store and manage all of your assets in one central location, so everyone in your company can quickly find approved assets to incorporate into experiences across channels.
Automate personal email offers.
You need to streamline your data and connect email with your online and offline channels. It’s important to deliver automated email campaigns triggered by actions — like abandoning an offer. Get to know each customer by creating dynamic profiles based on interactions with your content. You need a robust solution that allows you to map your customers’ journey from prospect to loyal customer.
Adobe can help. With Adobe Campaign, you can personalize and deliver campaigns across every channel. Segment and target your customers with precision. Build rich customer profiles from both online and offline sources in real time — so you can deliver more relevant and personalized offers as customer activities change. Deliver automated and triggered email offers across channels. Monitor the performance of your cross-channel campaigns in one place.
Right offer. Right person. Right time.
You’d like to find out if your offers are hitting the right note — if not, how can you improve them? Know how your customers are interacting with your sites and campaigns, so you can send additional offers, reminders, and other personalized content. You need one integrated solution that provides these insights to improve your customer experiences — increasing conversions and brand loyalty.
Adobe can help. With Adobe Target, it’s easy to test two versions of a campaign to find out which version or combination works the best. And you can find out how different versions are adding to the bottom line. Adobe Analytics delivers real-time insights across all of your marketing channels. Send personalized offers based on customer actions on your website — increasing your conversions while reducing your workload. See what’s happening as your customers make decisions across the entire customer journey — from prospects to loyal customers.
Drive conversions with dynamic ad delivery.
Deliver all your personal offers. With one integrated solution.
Travelers expect airlines, hotels, and cruise lines to have the most up-to-date information on rates, schedules, and travel deals — even when they change from hour to hour, or minute to minute. Adobe Marketing Cloud gives you all the tools you need to deliver offers with the most relevant fares — plus related products or loyalty offers.
In the past, to create such a unified digital marketing plan, you would need to cobble together a series of point solutions. Today, Adobe Marketing Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration with analytics, data management, optimization, and personalization.