Adobe's advertising services help companies improve multiple types of ads. For example, they help companies improve ads connected with social media (like sponsored ads on Facebook), on search results pages (like those on Google or Bing), and across websites (like banner ads on Yahoo!). When a company uses Adobe's advertising services, the company instructs Adobe to collect information about the use of its websites, social media pages, or applications. That company may then use this information to figure out which ads will be more relevant to you.
When a company uses Adobe's advertising services, that company tells us what type of information to collect for them. Examples of the type of information these companies may ask Adobe to collect are:
The information Adobe's advertising services collect belongs to the company using our services, not to Adobe. Adobe uses this information only as allowed in a contract with the company to provide services to that company. Note that sometimes Adobe has permission from these companies to access and share "aggregated" information collected by Adobe with our customers, prospective customers, and partners in order to improve our products and services, to provide reports and market research, and to understand market trends. Aggregated information is anonymous and does not identify individuals. For example, we may publish reports that show which browsers or operating systems are used to access websites of the companies that use our advertising services.
Most Adobe advertising services, such as the services that help companies provide ads on news articles, are not designed to collect information that identifies you personally. However, if you either provide a company information that identfies you or interact with a company's social media sites, apps or pages, Adobe may use that information to provide you ads for that company through social media. Adobe does not use any of this information for its other advertising services.
In general, companies use the information that is collected by our advertising services to provide you with more relevant ads. For example, a company may use this information to:
Another way for you to tell us you do not want companies to use Adobe's advertising services to provide you with relevant content and advertising based on your previous browsing activity is to opt out by following the instructions here. If you do opt out, you will no longer receive ads powered by Adobe's advertising services based on your previous browsing activity. You may still receive ads from companies that use Adobe's advertising services, but they will no longer be based on your previous browsing activities or likely interests. When you opt out, Adobe will place opt out cookies on your browser. If you delete your cookies, change browsers, or change devices, you will need to repeat this opt-out process. Also, please note that this opt-out process will work only if your browser is set to accept all cookies.