Adobe Discover
Reveal visitor insights through web analytics segmentation
Adobe® Discover® delivers a comprehensive, multidimensional view of customers that enables marketers to make accurate, timely, and insightful decisions — improving the performance of their business.
Digital marketing challenges
Marketers often find themselves challenged by a lack of tools to help them visualize, understand, and give context to the millions of transactions taking place on their digital properties. Without a context, they are at a disadvantage when trying to make business decisions based on data.
Solution
Adobe Discover provides web analysts and digital marketers with the deepest insights and most concise web analytics marketing segmentation as revealed by unlimited real-time visitor information.
- Instant identification of new visitor segments
Gain unlimited web analytics segmentation and unlimited dimensional breakdowns. - Insight into visitor trends
Benefit from faster and deeper insights on changing visitor trends at an individual dimension level. Compare trends among multiple values in a single report. - Improved site design, navigation, and conversion
Visualize the paths of higher profitability or conversion through the website. - Improved online experience for customers
Aggregate the behavior of visitors or drill down to a single-visit level to improve customer experience. - Improved conversion and revelation of compelling insights
Analyze Adobe Test&Target™ campaigns to create segment analysis. Reveal visitor segment insight from Adobe Survey campaigns.
- Adobe Marketing Cloud integration
Facilitate more effective integration between analysis, conversion, and optimization with actionable segments based on the same definition among Adobe SiteCatalyst®, Adobe Discover, and Adobe Test&Target™.
- Multidimensional site analysis
Visualize complex, nonlinear site navigation by customer segment using color, size, position, movement, and volume. - Unlimited real-time segmentation
Compare several customer segments and key performance metrics to quickly identify new valuable segments and increase the value of existing segments across channels. - Multireport workspace analysis
Easily manage and conduct complex multiple-report analysis in a single workspace, enabling side-by-side comparisons. - Advanced fallout reports
Dynamically build and analyze online conversion processes on multiple pages. - Mobile segment reports
Gain deep insight into mobile visitor behavior such as comparing mobile conversion with web conversion and keyword searching by mobile visitors compared to web visitors. - Social referrer types
Understand the impact that various types of social media referrers have on visitor experiences.
Learn more about the privacy practices of Adobe Discover.
